igora Royal - True Colour In High Definition. Developed By Colourists For Colourists, Igora Royal Empowers You With True-To-Tuft Colour Results For Ultimate Reliability - Even Under The Most Challenging Conditions. Discover 360° Of Colour Performance: Absolute True-To-Truft Results, Up To 50% Longer Colour Retention, Up To 25% Higher Reflex Vibrancy, Fashion Colours With Up To 70% White Coverage With Clear And Strong Tone Directions, Perfect Colour Equalization Even On Porous Hair, Clearest Lifting Shades And Advanced Care For Maximum Contrast And Shine.
Bright orange red. Needs developer of 30vol to show on black hair. First application will only give a red tint to black hair(30 vol developer). Washes out fast. Big tube. can dye medium length hair twice!