A Scrapbook of Memories, by Ashok Chopra, offers a thought-provoking, intimate and unique insight into the world of Indian publishing, tracing its journey from the winding lanes of Daryaganj in New Delhi to the charm of today’s high-profile book launches. The author, who has been responsible for publishing some of the most famous writers like Khushwant Singh, Dom Moraes, Dominique Lapierre, Larry Collins, and Shobhaa De, has shared his experiences in this title.
Summary of the Book
In this candid memoir, Chopra explains in detail what works and what doesn't in the Indian market - why do some books last while others don't? Is there a common winning formula for publishers and writers? What do readers want? How can one commission textbooks and reference guides? How should bans and censorship be dealt with? How is the print business holding up in the age of e-books and digital readers? While discussing the commercial aspects of the publishing industry, the author does not forget the human stories. He talks about sourcing manuscripts, chasing celebrity authors, acquiring historic deals in the cutthroat world of publishing, or managing narcissists and windbags, Chopra's ideas are entertaining. He also describes his own successes and failures, along with scandalous episodes of the industry, stories of wild parties and extravagant book events on warships and boats. This book is full of rip-roaring revelations and frank reminiscences, a definitive story of English-language book publishing in India.
About Ashok Chopra
Ashok Chopra has been the executive editor of Vikas Publishing House, vice-president of Macmillan India, publishing director of UBS Publishers, and executive director and publisher of the India Today Book Club and Books Today, He has also served as the chief executive and publisher of HarperCollins India. Chopra is currently serving as the chief executive officer of Hay House Publishers India.
A Scrapbook of Memories
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