Search Engine Optimization An Hour A Day 3/e PB  (English, Paperback, Danny Sullivan, Jennifer Grappone, Couzin Gradiva)

Search Engine Optimization: An Hour A Day is a guide book that teaches readers how to become SEO experts in three months. This book is filled with case studies, tips, practical points, key concepts, tools, and assignments.

Summary Of The Book

Search Engine Optimization: An Hour A Day is a guide for those interested in learning about how to make a company’s presence be felt online. This book helps readers to learn important concepts and tricks-of-the-trade in order to appear first on a search engine’s results page. It explains complexities, and also provides a background to help readers grasp how the techniques listed in the book actually function. A successful SEO plan goes a long way in improving website rankings, and then making sales.

Search Engine Optimization: An Hour A Day describes a step-by-step approach on how to develop, manage, and measure a SEO plan. This book contains a three month scheme that teaches readers about SEO planning through daily assignments. It also includes many tools, trends, instructions, and key points. Case studies help in understanding real-world problems, and how to avoid them. The guide also showcases how to handle one-person shops to Fortune 500 companies. A website is provided where rank templates, site indexes, tracking spreadsheets, a calendar with daily SEO tasks, and other tools are listed.

Search Engine Optimization: An Hour A Day is perfect for those eager to increase the visibility of their companies on search engines like Google. Tips, expert advice, hints, best practices, and other comprehensive details make it possible for readers to use social networking sites to market their products. The authors have taken a right-brain versus left-brain approach to discuss unique issues. Designed for business owners, PR pros, and marketers, the third edition of this book can turn one in a SEO expert in a span of three months.

About The Authors

Jennifer Grappone is an author and SEO expert.

She has produced corporate videos and managed large-scale web development projects for many years. In 2000, she started to work in  search marketing. She is currently a partner at Gravity Search Marketing, and has been working for more than a decade in web development and online marketing. Grappone client base covers many industries. She blends in various elements of copywriting, technicalities, usability, search-friendly site design and more to develop and implement social media strategies. The author is a singer of the Pasadena Master Chorale, and lives in Los Angeles.

Gradiva Couzin is an author, SEO expert, and civil engineer.

She has been working in SEO since 1998, and has past experiences as a website and database development. She concentrates on the technical aspects of search engine marketing and social media, and ensures that best practices are implemented in all web development processes for her clients. The author enjoys facilitating communication between those who are in the technical field and those who are not. She resides in Berkeley, California.