Author Info
Dr. Sandeep Goyal has been in the advertising and media business for 38 years now – across JWT, Trikaya Grey, DDB Mudra, Rediffusion, Zee and Dentsu. He is currently Managing Director of both Rediffusion and Everest; and Chairman of the Mogaé group.
A PhD and an MBA from FMS-Delhi, Dr. Goyal is a gold medallist in English Literature from Panjab University. He is also an alumnus of Harvard Business School, having successfully completed the prestigious OPM program.
Dr. Goyal is one of India’s most widely read business columnists and has authored eight books.