SELLEBRITIES  (Paperback, Dr. Sandeep Goyal)

Sellebrities is an amalgam of a series of articles written by Dr. Sandeep Goyal for The Economic Times’ Brand Equity under the banner of ET Friday Premieres. Sellebrities contains erudite, well-researched and insightful pieces on Amitabh Bachchan, Ranveer Singh, Akshay Kumar, Ayushmann Khurrana, Sonu Sood, Virat Kohli, the beauties of Bollywood, the heroes of Bollywood, the cricketing heroes of India … and chefs as celebrities. Dr. Goyal combines his vast personal knowledge of the subject with his many years of professional interface with famous celebrities, and his research from his doctoral studies to analyse which celebrity brand is headed where. The articles are replete with consumer data and a keen understanding of the attributes and strengths of the celebrity in the context of a brand life cycle. Well illustrated, and easy to read, an additional feature of the book is the top-line of the IIHB TIARA Report on India’s Most Trustworthy, India’s Most Sexy, India’s Most Beautiful, India’s Most Versatile … and more. Some of Dr. Goyal’s past columns that focus on key celebrities are also included in Sellebrities and make for interesting reading.