Simon Sinek Start With Why  (Paperback, Simon Sinek)

William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life -- Sir Richard Branson, founder of the Virgin Group Specifications