Sleeve it Right (Paperback, Chetan Jain)

Packaging is the first touch point for a product sale. A label speaks volume of the brand and the product. This book, insimply words, is to increase your profits by optimizing your shrink sleeves requirement. It is for Indian FMCG companies who are using shrink sleeves and who intend to use them for their product containers, bottles, jars and cups made of all kind of materials. This book as claimed gives insight to many secrets and strategies employed by the shrink sleeve manufacturing industry. Shrink sleeves have many possibilities which are currently unknown to most buyers which lead to either compromise in end product or the costs involved. This book will serve as a guide to achieve world class shrink sleeves for their products.Sleeve it Right!