Social Media ROI is a book on marketing and brand strategy by Olivier Blanchard.
Summary of the Book
Olivier Blanchard speaks about his new best practices for strategy, planning, execution, measurement, analysis, and optimization. He explains how to define the financial and nonfinancial business impacts one’s business is striving for, and how to achieve them. He teaches readers that practical solutions are patterned after attracting followers, defining metrics and managing crises. The book is an ideal resource for all readers whether they are in a startup or a global enterprise.
About Olivier Blanchard
Olivier Blanchard is a brand strategist and marketing professional with over 15 years of experience in marketing management in a variety of fields. He also manages a brand consulting and marketing management firm called BrandBuilder Marketing and blogs on brand building strategies.