Social Media Simplified : Twitter Facebook-beyond Casual Networking {Author signed Copy}

Social Media Simplified : Twitter Facebook-beyond Casual Networking {Author signed Copy} (English, Paperback, Anandan Pillai, Vijayendra Haryal)

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Social Media Simplified : Twitter Facebook-beyond Casual Networking {Author signed Copy}  (English, Paperback, Anandan Pillai, Vijayendra Haryal)

4.2
6 Ratings & 3 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Ocean Books
    • ISBN: 9788184301052, 8184301057
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    NehaPublishers
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  • Description
    Besides facilitating information dissemination, building bonds and making world much more 'connected' than ever before, Social Media websites like Facebook and Twitter are branding you and your business 24×7. Each time you update your status message or tweet, it creates an impression about you and forms an image in the mind of the reader. This is a continuous process and slowly but steadily 'perceptions' emerge or get modified or change about a person or a firm by the way their social media presence is executed. What appears a casual activity may have a deep implication. This book explores the current scenario in the Indian context, providing insights and observations for making your social media presence more effective beyond casual usage. The earnest attempt of the book is to build a holistic perspective on Social Media.

    We believe that facets of social media unknown to you would be unraveled as you read and this experience will provide you with more confidence. Also, please note that reading is just the beginning of our association. Do buzz us on Facebook page and Twitter handle of this book. Be assured, we will revert to you as soon as possible.

    About the Author
    Vijayendra Haryal: A Mechanical Engineer from IIT Kharagpur, he is from the Class of 2008, IIM Ahmedabad. He is now working as a Global Executive Manager with a leading global IT services company. He is co-founder of the non-profit website www.volstreet.com dedicated to the social (development) sector. His alternative interests are Social Media and Social Enterprise. An ardent observer of 'creative pursuits' (Entrepreneurship, writing, music, sketching hence on and so forth), he believes that there is some method to what the world perceives as 'madness'. He can be reached at vijayendra.h@gmail.com.

    Anandan Pillai is presently a Phd student (Marketing) at Management Development Institute, Gurgaon. He is a Masters in Business Administration (Marketing) and Bachelor of Engineering (Chemical) from Gujarat University. He has worked as Academic Associate with Indian Institute of Management, Ahmedabad for two years. His research interests are social media marketing, consumer behavior, online brand communities. He is a social media enthusiast and loves having discussions on the various social media channels. He could be followed on Twitter at @anandan22.
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    Author
    • Anandan Pillai, Vijayendra Haryal
    Author Info
    • Vijayendra Haryal: A Mechanical Engineer from IIT Kharagpur, he is from the Class of 2008, IIM Ahmedabad. He is now working as a Global Executive Manager with a leading global IT services company. He is co-founder of the non-profit website www.volstreet.com dedicated to the social (development) sector. His alternative interests are Social Media and Social Enterprise. An ardent observer of 'creative pursuits' (Entrepreneurship, writing, music, sketching hence on and so forth), he believes that there is some method to what the world perceives as 'madness'. He can be reached at vijayendra.h@gmail.com.

      \nAnandan Pillai is presently a Phd student (Marketing) at Management Development Institute, Gurgaon. He is a Masters in Business Administration (Marketing) and Bachelor of Engineering (Chemical) from Gujarat University. He has worked as Academic Associate with Indian Institute of Management, Ahmedabad for two years. His research interests are social media marketing, consumer behavior, online brand communities. He is a social media enthusiast and loves having discussions on the various social media channels. He could be followed on Twitter at @anandan22.
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    Ratings & Reviews
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    3 Reviews
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    4

    Information is quite handy...

    The contents may suck for those who aren't interested in the research, but it's quite a marketing approach of the various media and helps understand the utilization of social media to take one's business to the next level, considering itself around a competitive environment.
    In brief, it's a really good book if you love web-marketing.
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    Melwyn Carlo

    Certified Buyer, Mumbai

    6 Mar, 2014

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    3

    Great Delivery, Good book but worst quality printing

    This is a great book if you just want to know what is going on in Social network sites such as facebook and twitter. It is mainly focused on what is happening in the social media sites other than communicating with your friends. Great delivery from flipkart as usual. The print quality of the book is worst, it smells like some old books which is kept unused for years, blame on the publication, The paper spreads ink while highlighting points using a highlighter.
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    Bala.C

    Certified Buyer

    24 Aug, 2012

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    3

    Indian context of social networking

    I read the book.Its amateurish but its good for Indians who are less acquainted with twitter.Its more about marketing on twitter.Good book.It talks of Etiquette to be followed on Twitter and Facebook which might be useful for first time users.I bought this book out of curiosity.The writers have given case studies.It could be a lot more better but then its in the Indian context
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    Sudhiir Krishnan

    Certified Buyer

    28 Mar, 2012

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