Software Takes Command

Software Takes Command  (English, Electronic book text, Manovich Lev)

Be the first to Review this product
Special price
₹3,800
i
Coupons for you
  • Special PriceGet extra 25% off on 20 items (price inclusive of cashback/coupon)
    T&C
  • Available offers
  • Bank Offer5% cashback on Flipkart Axis Bank Credit Card upto ₹4,000 per statement quarter
    T&C
  • Bank Offer5% cashback on Axis Bank Flipkart Debit Card up to ₹750
    T&C
  • Bank OfferFlat ₹10 Instant Cashback on Paytm UPI Trxns. Min Order Value ₹500. Valid once per Paytm account
    T&C
  • Delivery
    Check
    Enter pincode
      Delivery by12 Jul, Saturday
      ?
    View Details
    Author
    Read More
    Highlights
    • Language: English
    • Binding: Electronic book text
    • Publisher: Bloomsbury Publishing PLC (Digital)
    • Genre: Social Science
    • ISBN: 9781623562618, 9781623562618
    • Pages: 376
    Services
    • Cash on Delivery available
      ?
    Seller
    thankamaribooks
    4
    • 7 Days Replacement Policy
      ?
  • See other sellers
  • Description
    This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.Software has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. Offering the the first theoretical and historical account of software for media authoring and its effects on the practice and the very concept of 'media,' the author of The Language of New Media (2001) develops his own theory for this rapidly-growing, always-changing field.What was the thinking and motivations of people who in the 1960 and 1970s created concepts and practical techniques that underlie contemporary media software such as Photoshop, Illustrator, Maya, Final Cut and After Effects? How do their interfaces and tools shape the visual aesthetics of contemporary media and design? What happens to the idea of a 'medium' after previously media-specific tools have been simulated and extended in software? Is it still meaningful to talk about different mediums at all? Lev Manovich answers these questions and supports his theoretical arguments by detailed analysis of key media applications such as Photoshop and After Effects, popular web services such as Google Earth, and the projects in motion graphics, interactive environments, graphic design and architecture. Software Takes Command is a must for all practicing designers and media artists and scholars concerned with contemporary media.
    Read More
    Specifications
    Imprint
    • Bloomsbury Academic USA
    Manufacturing, Packaging and Import Info
    Be the first to ask about this product
    Safe and Secure Payments.Easy returns.100% Authentic products.
    You might be interested in
    Other Lifestyle Books
    Min. 50% Off
    Shop Now
    Language And Linguistic Books
    Min. 50% Off
    Shop Now
    Economics Books
    Min. 50% Off
    Shop Now
    Industrial Studies Books
    Min. 50% Off
    Shop Now
    Back to top