Sony Bravia 108cm (43) Full HD Smart LED TV
    Sony Bravia 108cm (43) Full HD Smart LED TV (KDL-43W950D, 4 x HDMI, 2 x USB)

    Sony Bravia 108cm (43) Full HD Smart LED TV  (KDL-43W950D, 4 x HDMI, 2 x USB)

    151 Ratings & 72 Reviews
    15% off
    • EMIs from 2,256/month

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  • Delivery
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    • Usually delivered and Installed in 6-8 days. Enter pincode for exact delivery dates/charges

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      Sellers with Flipkart Assured waive off the delivery charge for Orders over Rs 500. For Orders under Rs 500, a nominal delivery charge is added per item.

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      What is the estimated delivery time?

      Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.

      Estimated delivery time depends on the following factors:

      • The Seller offering the product
      • Product's availability with the Seller
      • The destination to which you want the order shipped to and the Seller's location

      Why does the delivery date not correspond to the delivery timeline of X-Y business days?

      It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

      What do the different tags like 'In Stock', 'Available' mean?

      'In Stock'

      Products‘In Stock’ are readily available with seller.


      Products listed as ‘In Stock’ are readily available with seller.

      'Preorder' or 'Forthcoming'

      The product is not released yet. You can however ‘book’ an order for this. Shipping happens only after the product launch.

      'Out of Stock'

      Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.


      Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

      'Back In Stock Soon'

      The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

      'Temporarily Unavailable'

      The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

      'Permanently Discontinued'

      This product is no longer available because it is obsolete and/or its production has been discontinued.

      'Out of Print'

      This product is not available because it is no longer published and has been permanently discontinued.

      Why does the estimated delivery time vary for each seller?

      Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

      Please enter your default pin code on the product page to know more accurate delivery times on the product page itself.

      Seller does not/cannot ship to my area. Why?

      Enter your pincode on the product page to know whether the product can be delivered to your location.

      If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

      Whether your location can be serviced or not depends on:

      • Whether the Seller actually ships to your location
      • Legal restrictions, if any, in shipping particular products to your location
      • The availability of reliable courier partners in your location

      At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

      More answers in our Shipping FAQs »

    • 178 degree Viewing Angle
    • 10 W x 4 Speaker Output
    • Dolby Digital, Dolby Digital Plus, Dolby Pulse
    • 1 year sony Domestic Warranty

      Defect arising out of Faulty or defective material or workmanship. Parts & Labor cost is covered

    • Free Installation and Demo

      We'll facilitate the installation and demo through authorized service engineer at your convenience. The installation will be done within 2 to 5 Business days of delivery of the TV. The service engineer will install your new TV, either on wall mount or on table top. Installation and demo are provided free of cost. The engineer will also help you understand your new TV's features. The process generally covers: Wall-mounted or table-top installation, as requested (Wall mounted mode is recommended for better sound experience), Physical check of all ports, including power and USB ports. Accessories also checked, Demonstration of features and settings, Quick run-through on how to operate the TV.

    • 10 Days Replacement Policy
      ValidityCoversType Accepted
      10 days from delivery or installation*Damaged, Defective, Item not as describedReplacement

      *The validity for products installed only by Flipkart authorized personnel shall be 10 days from installation.

      If you have received a damaged or defective product or if it is not as described, you can raise a replacement request on the Website/App/Mobile site within 10 days of receiving the product.

      We will help you troubleshoot any issues you may have, either through online tools, over the phone, and/or through an in-person technical visit. Only one (1) replacement will be provided in the unlikely event that the product is defective. If no defect is confirmed, the issue is not diagnosed within 10 days of delivery, a troubleshooting step cannot be performed, or if one replacement has already been provided, you will be directed to a brand service centre to resolve any subsequent issues.

      Successful pick-up of the product is subject to the following conditions being met:

      • Correct and complete product (with the original brand/product Id/undetached MRP tag/product's original packaging/freebies and accessories).
      • The product should be in unused, undamaged and original condition without any scratches or dents.
      • Before returning a Mobile/Laptop/Tablet, the device should be formatted and screen lock should be disabled. iCloud account should be unlocked for Apple devices.

      Know more about the Return Policy here

    • Cash on Delivery available

      How do I place a Cash on Delivery (C-o-D) order?

      All items that have the 'Cash on Delivery Available' icon are valid for order by Cash on Delivery. Add the item(s) to your cart and proceed to checkout. When prompted to choose a payment option, select 'Pay By Cash on Delivery'. Enter the CAPTCHA text as shown, for validation. Once verified and confirmed, your order will be processed for shipment in the time specified, from the date of confirmation. You will be required to make a cash-only payment to our courier partner at the time of delivery of your order to complete the payment.

      Terms & Conditions

      • e-Gift Vouchers or Store Credit cannot be used for C-o-D orders.
      • Cash-only payment at the time of delivery.

        More answers in our Shipping FAQs »

    Important Note
    • To avoid any physical damage to the product while unboxing, please ensure that only an authorised Flipkart delivery/service executive or brand personnel opens the packaging.

    Watch all your favourite shows, movies and much more in Full HD on this Sony Bravia 108 cm smart LED TV. Featuring ClearAudio+ technology, every sound will be rendered in crystal-clear detail. Its X-Reality PRO processing engine analyses and refines images for a more immersive viewing experience. The TRILUMINOS display, with its vivid colors, breathes life into every visual.

    Read More
    Product Description
    Nothing can beat the joy of fighting over the TV remote with our siblings to watch our favourite shows. After all, these small bickerings add more love to relationships, making them stronger. With its host of innovative features, the Sony Bravia 108 cm (43) FHD smart LED TV offers you more reasons to spend time with your family.
    Full HD Display

    Whether you’re watching Blu-ray movies or regular on-air TV shows or you’re watching mini series directly from the Internet, with this smart TV every viewing experience will be more immersive than ever. It features a Full HD display that renders almost all the visuals at 1920x1080 resolution.

    TRILUMINOS Display

    Boasting a TRILUMINOS display, this FHD TV breathes life into all the onscreen content. The display is designed to accurately reproduce colours across the wide gamut available, making every image almost lifelike and more vivid.

    X-Reality PRO

    This TV comes with Sony's X-Reality PRO picture processing engine, and can effectively reduce pictorial noise to deliver sharp, crystal-clear images.

    Dual Acoustic Duct Subwoofer

    The external speaker of this Sony TV makes the dialogues sound clearer, OSTs sound richer, and the bass deeper. You can either put the speaker behind the TV or you can hang it discreetly below the TV as you wall-mount it.

    Slice of Living Design

    Thanks to Sony’s Slice of Living design, this smart LED TV beautifully blends in with your home’s decor. It features a sleek, slim profile, a thin aluminum bezel and a premium silver slate, making it stand out in your living room. The narrow bezel makes the screen look wider, so all the focus is drawn to what’s going on the screen rather than the frame.

    Speaker Stand

    The subwoofer of this TV not only produces deep bass, but also doubles up as a stylish TV stand.

    Android TV

    Love clicking photos with your mobile? You can now share them with this Android TV to view them on the bigger screen. Also, this LED TV helps you easily keep all the information synced between different Android-based devices - now that’s smart.

    Google Play

    Now get an easy access to a world of news, games, apps, movies and more, directly from Google Play. All you need to do is download the apps on this TV and start using them, even when you’re offline.

    Google Cast

    This Sony Bravia LED TV is Google Cast-ready. It lets you mirror your favourite content from your Android or iOS devices on its big screen.

    Voice Search

    With Google’s Voice Search feature, this TV helps you spend less time browsing, and more time watching your favourite content. You just have to make simple voice commands and it will find content across different services. Also, you can search for DTH channels and on-air programs with this feature.

    Notify BRAVIA

    If you’re worried about missing important notifications and messages while watching your favourite program, then this TV has a smart answer to it. All you need to do is download and install the Notify BRAVIA app from Google Play on your smartphone. It’ll connect your smartphone to this TV, so you can see your notifications directly on its screen.

    Serial AbTak

    An exclusive catch-up TV app from Sony, Serial AbTak, lets you select and watch your favourite on-air programs from a wide range of national and regional channels. With its intuitive navigation feature, you can also create custom playlists, assign favourites or organize shows by episode, channel or language.

    Content Bar

    The Content Bar of this TV helps you find all your favourite shows, movies and more quickly. You can also scan through live TV, downloaded TV shows and videos on demand, even when you’re watching something on the big screen.


    If you’re bored of watching the same on-air programs day in and day out, then this TV has the perfect solution. It lets you watch many award-winning series, movies and TV shows directly from Netflix with the help of WiFi.

    TV Program Guide

    The Inbuilt Program Guide of this Sony TV helps you access the DTH program guide directly from the TV remote. Also, it lets you explore up to one week of DTH program schedule and directly select the ones you love.

    Immerse Yourself in 3D

    Thanks to Sony’s 3D technology, the visuals on this TV will look more realistic with incredible depth.

    X-Protection PRO

    With Sony’s X-Protection PRO technology, this TV is protected from electrical surges. It also features an anti-humidity coating, so the circuit board is protected from short circuits caused by humidity in the air. In addition this TV is also safeguarded against lightning.


    Featuring Sony’s ClearAudio+ technology, this TV fine tunes sounds for greater aural clarity, rendering them in crystal-clear quality. It spaces out each dialogue, sound effect and background music to offer a realistic, surround sound experience.

    Motionflow XR

    The Motionflow XR technology of this TV renders even the fast-moving sequences in sharp and blur-free details. It compares vital visual factors frame-after-frame and inserts additional frames between sequences where there are lapses, making every action look smooth and fluid.

    • Sales Package
      • 1 TV Unit, AC Power Adapter, AC Power Cord, Analogue Extension Cable, Batteries (R03), Camera / Mic Unit (Integrated) (Yes (CMU-BR300 Bundle)), IR Blaster, Operating Instructions, Quick Setup Guide, Remote Control (RMT-TX200P), Table Top Stand (Separate (Assembly Required))
    • Model Name
      • KDL-43W950D
    • Display Size
      • 108 cm (43)
    • Screen Type
      • LED
    • HD Technology & Resolution
      • Full HD, 1920 x 1080
    • Smart TV
      • Yes
    • Curve TV
      • No
    • Series
      • Bravia
    • Touchscreen
      • No
    • Motion Sensor
      • No
    • HDMI
      • 4
    • USB
      • 2
    • Wi-Fi Type
      • Wi-Fi Direct
    • Built In Wi-Fi
      • Yes
    • Launch Year
      • 2016
    Internet Features
    • Built In Wi-Fi
      • Yes
    • Mobile High-Definition Link
      • Yes
    • 3G Dongle Plug and Play
      • No
    • Ethernet (RJ45)
      • 1
    • Other Internet Features
      • Android TV
      • Wireless Features: Google Cast, Screen Mirroring, Built-in Wi-Fi for Media Sharing
      • Smart TV Apps: Bigflix, Google Play Store, Internet Browser, Netflix, Serial Abtak, SonyLiv, Voice Search, YouTube
      • Wireless LAN Standard: Integrated
    Connectivity Features
    • HDMI
      • 3 Bottom, 1 Side
    • USB
      • Location: 1 Bottom, 1 Side
    • Component In (RGB Cable)
      • Component Video (Y / Pb / Pr) Input: (1 Rear / Hybrid)
    • Composite In (Audio Video Cable)
      • 2 (1 Bottom Analog Conversion / 1 Rear Hybrid with Component)
    • Headphone Jack
      • 1 Side / Hybrid with Audio Output and Subwoofer Output
    • Digital Audio Output (Optical)
      • 1 Rear
    • Audio Out
      • 1 Side / Hybrid with HP and Subwoofer Output
    • RF Connectivity Input
      • 1 Bottom
    • Analog Audio Input
      • 2 (1 Bottom Analog Conversion / 1 Rear)
    • Other Connectivity Features
      • On-screen Display for External Input
      • Ethernet Input: 1 Rear
      • MHL (Version 2, for HDMI 1)
      • HDCP (HDCP 1.4)
      • Bluetooth (Version 4.1, HID / HOGP / 3DSP / SPP)
      • AC Power Input (AC Adapter)
      • Analog Audio Inputs for HDMI: 1 Rear
      • Subwoofer Output (1 Side / Hybrid with HP and Audio Output)
      • HDMI PC Input
    Video Features
    • Picture Engine
      • X - Reality Pro
    • Digital TV Reception
      • DVB-T (Digital Terrestrial), DVB-T2 (Digital Terrestrial)
    • View Angle
      • 178 degree
    • LED Display Type
      • Edge LED
    • Aspect Ratio
      • 16:09, Wide Mode: Full, Normal, Wide Zoom, Zoom, Wide Mode for PC: Normal, Full 1, Full 2 for PC, Auto Wide Mode
    • Other Video Features
      • 24P True Cinema
      • Advanced Contrast Enhancer (ACE)
      • Motion Enhancer: Motionflow XR 800 Hz
      • Picture Mode: Vivid, Standard, Custom, Cinema Pro, Cinema Home, Sports, Animation, Photo-vivid, Photo-standard, Photo-custom, Game, Graphics
      • Scene Select: Auto / Auto 24p / Off
      • Cine Motion / Film Mode / Cinema Drive
      • Viewing Angle (Right / Left): 178 (89 / 89)°
      • Viewing Angle (Up / Down): 178 (89 / 89)°
      • Video Signal: 1080 / 24P (HDMI Only), 480 / 60I, 480 / 60P, 576 / 50I, 576 / 50P, 720 / 24P (HDMI Only), 720 / 30P (HDMI Only), 720 / 60P, 1080 / 60I, 1080 / 50I, 1080 / 30P (HDMI Only), 1080 / 60P (HDMI / Component), 1080 / 50P (HDMI / Component)
      • Dynamic Backlight Control
      • Backlight Off Mode
    Audio Features
    • Number of Speakers
      • 2
    • Speaker Type
      • Two Way Speaker
    • Sound Technology
      • Dolby Digital, Dolby Digital Plus, Dolby Pulse
    • Surround Sound
      • S-force PRO Front Surround, S-force Front Surround 3D
    • Speaker Output RMS
      • 10 W x 4
    • Sound Mode
      • Standard, Cinema, Live Football, Music
    • Other Audio Features
      • Dual Acoustic Duct Subwoofer
      • S-master
      • Speaker Stand
      • Digital Sound Enhancement Engine Restores Detail to Digital Music
      • Clear Audio+
      • Dual Acoustic Duct Subwoofer
    Convenience Features
    • On/Off Timer
      • Yes
    • Child Lock
      • Yes
    Power Features
    • Power Requirement
      • DC 19.5 V
    • Power Consumption
      • 111 W, 0.5 W (Stand By)
    • Other Power Features
      • Power Saving Modes
    Remote Control Features
    • Touch Remote
      • No
    • RF Capable
      • Yes
    • Internet Access
      • Yes
    • Battery Type
      • R03
    Additional Features
      • Electronic Programme Guide (EPG)
      • USB Play
      • Multiple Language Display: Indian Languages - Assamese / Bengali / Gujarati / Hindi / Kannada / Malayalam / Marathi / Oriya / Punjabi / Tamil / Telugu, Other Languages: English / Chinese (Simplified) / Chinese (Traditional) / Afrikaans / Arabic / Indonesian / Persian / Swahili / Thai / Vietnamese / Zulu / French / Portuguese / Russian
      • I-manual
      • TV Side View
      • Vesa Compatibility
      • Illumination LED
      • Analogue
      • Light Sensor
      • Slim Look
      • Content Bar: Find Everything Fast
      • Clear Phase for Smooth Balanced Frequencies
      • Notify BRAVIA
      • X-protection PRO: Xtra Protection TV
      • IR Blaster
    • Width x Height x Depth (without stand)
      • 968 mm x 643 mm x 70 mm
    • Weight (without stand)
      • 13.9 kg
    • Width x Height x Depth (with stand)
      • 968 mm x 574 mm x 200 mm
    • Weight (with stand)
      • 15.4 kg
    • Warranty Summary
      • 1 year sony Domestic Warranty
    • Covered in Warranty
      • Defect arising out of Faulty or defective material or workmanship. Parts & Labor cost is covered
    • Not Covered in Warranty
      • Warranty does not cover any external accessories (such as battery, cable, carrying bag), damage caused to the product due to improper installation by customer, normal wear and tear to magnetic heads, audio, video, laser pick-ups and TV picture tubes, panel, damages caused to the product by accident, lightening, ingress of water, fire, dropping or excessive shock, any damage caused due to tampering of the product by an unauthorized agent, liability for loss of data, recorded images or business opportunity loss.
    Installation & Demo
    • Installation & Demo Details
      • We'll facilitate the installation and demo through authorized service engineer at your convenience. The installation will be done within 2 to 5 Business days of delivery of the TV. The service engineer will install your new TV, either on wall mount or on table top. Installation and demo are provided free of cost. The engineer will also help you understand your new TV's features. The process generally covers: Wall-mounted or table-top installation, as requested (Wall mounted mode is recommended for better sound experience), Physical check of all ports, including power and USB ports. Accessories also checked, Demonstration of features and settings, Quick run-through on how to operate the TV.
    151 Ratings
    72 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    Most Helpful 
    Most Recent 
    By Certified Buyers 

    Sony 950d very nice

    950d nice iam using this TV very excellent clarity picture clarity800 super.

    Dhanu Raju

    Certified Buyer

    2 Jun, 2016

    Report Abuse

    Excellent picture quality but AndroidTV is far from perfect

    After having owned a Sony Bravia 32 inch LED TV for 5 years, the natural choice for upgrade was a Sony. I have always been happy with my previous TV and especially its picture quality.

    Flipkart was offering the best deal on the Sony KDL 43 W950D, when I compared the offer with my local brick and mortar stores. Although Amazon and SnapDeal had some offers, Flipkart was offering 10k as the exchange price for my 5 year old TV which is AMAZING!

    Delivery was within 24 hours and installation comp...


    Certified Buyer

    29 Oct, 2016

    Report Abuse

    Just wow!

    I have recently purchased 950d at other side. Sound clierty is excellent & picture quality is good also 3D quality is better..........

    Flipkart Customer

    Certified Buyer

    22 Sep, 2016

    Report Abuse

    I like Sony

    I give 1000000000000 stars. excellent super awesome Sony Tv ( please arrange Bajaj EMI card finance Big amount arrange long time EMI 18 emi)


    Certified Buyer

    11 Jul, 2016

    Report Abuse

    Better decided 2 go with Full HD as 4K broadcast is nt avail

    Bought this TV after lot of research. Was looking for 40+ inches TV with minimum price. Initially LG..then Samsung and finally landed at Sony.
    Almost convinced to buy 4K TV from Samsung which costs around 80K... but hello.... where is 4K content? Better decided to go with Full HD as 4K technology is still evolving.
    Went to Sony showroom. Had demo, watched TV for every aspect of Picture quality, Sound, Features etc. Decided to go for this 2016 model and with Woofer option which costs around 11...

    Arun Raveendran

    Certified Buyer

    1 Nov, 2016

    Report Abuse

    Terrific purchase

    Bought this from flipkart couple of months back for the price of inr 63.9 k which is an awesome deal. TV picture quality is stunning and sound quality is very interface is also cool and no lag at all.

    Krishnamurthy Hegde

    Certified Buyer

    6 Oct, 2016

    Report Abuse

    Fantastic Display & Smooth performance

    Brings the best in Sony to the table. Beautiful design, gorgeous display & good sound with a smooth user interface for android. Jus wish they had included at least 1 3D glass & voice recognition on the remote at this price point..

    Roshan Negi

    Certified Buyer

    8 Aug, 2016

    Report Abuse


    Awesome TV with trilumious display and woofer. Worth to invest 78k. Bought it from local sony store with 0% bajaj finance almost 4 months back.
    Flipkart should partner with Bajaj for 0% EMI options. Why customer should pay additional 14% interest on EMIs to other banks?

    Amit Dusad

    Certified Buyer

    13 Sep, 2016

    Report Abuse


    Best deal for worthy product

    Sagar Pol

    Certified Buyer

    22 Oct, 2016

    Report Abuse

    Great TV

    My family is loving this TV. Easy to operate, and very good picture quality

    Atul Vijay

    Certified Buyer

    4 Oct, 2016

    Report Abuse
    View all 72 reviews
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