Sony Bravia 108cm (43 inch) Full HD LED Smart TV
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Sony Bravia 108cm (43 inch) Full HD LED Smart TV (KDL-43W950D)


Sony Bravia 108cm (43 inch) Full HD LED Smart TV  (KDL-43W950D)

162 Ratings & 74 Reviews
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1 year sony Domestic WarrantyKnow More
  • Supported Apps:
  • Resolution: Full HD 1920 x 1080 Pixels
  • Sound Output: 10 W x 4
Easy Payment Options
  • EMI starting from ₹2,492/month
  • Net banking & Credit/ Debit/ ATM card
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Important Note
  • To avoid any physical damage to the product while unboxing, please ensure that only an authorised Flipkart delivery/service executive or brand personnel opens the packaging.

Watch all your favourite shows, movies and much more in Full HD on this Sony Bravia 108 cm smart LED TV. Featuring ClearAudio+ technology, every sound will be rendered in crystal-clear detail. Its X-Reality PRO processing engine analyses and refines images for a more immersive viewing experience. The TRILUMINOS display, with its vivid colors, breathes life into every visual.

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Product Description
Nothing can beat the joy of fighting over the TV remote with our siblings to watch our favourite shows. After all, these small bickerings add more love to relationships, making them stronger. With its host of innovative features, the Sony Bravia 108 cm (43) FHD smart LED TV offers you more reasons to spend time with your family.
Full HD Display

Whether you're watching Blu-ray movies or regular on-air TV shows or you're watching mini series directly from the Internet, with this smart TV every viewing experience will be more immersive than ever. It features a Full HD display that renders almost all the visuals at 1920x1080 resolution.


Boasting a TRILUMINOS display, this FHD TV breathes life into all the onscreen content. The display is designed to accurately reproduce colours across the wide gamut available, making every image almost lifelike and more vivid.

X-Reality PRO

This TV comes with Sony's X-Reality PRO picture processing engine, and can effectively reduce pictorial noise to deliver sharp, crystal-clear images.

Dual Acoustic Duct Subwoofer

The external speaker of this Sony TV makes the dialogues sound clearer, OSTs sound richer, and the bass deeper. You can either put the speaker behind the TV or you can hang it discreetly below the TV as you wall-mount it.

Slice of Living Design

Thanks to Sony's Slice of Living design, this smart LED TV beautifully blends in with your home's decor. It features a sleek, slim profile, a thin aluminum bezel and a premium silver slate, making it stand out in your living room. The narrow bezel makes the screen look wider, so all the focus is drawn to what's going on the screen rather than the frame.

Speaker Stand

The subwoofer of this TV not only produces deep bass, but also doubles up as a stylish TV stand.

Android TV

Love clicking photos with your mobile? You can now share them with this Android TV to view them on the bigger screen. Also, this LED TV helps you easily keep all the information synced between different Android-based devices - now that's smart.

Google Play

Now get an easy access to a world of news, games, apps, movies and more, directly from Google Play. All you need to do is download the apps on this TV and start using them, even when you're offline.

Google Cast

This Sony Bravia LED TV is Google Cast-ready. It lets you mirror your favourite content from your Android or iOS devices on its big screen.

Voice Search

With Google's Voice Search feature, this TV helps you spend less time browsing, and more time watching your favourite content. You just have to make simple voice commands and it will find content across different services. Also, you can search for DTH channels and on-air programs with this feature.


If you're worried about missing important notifications and messages while watching your favourite program, then this TV has a smart answer to it. All you need to do is download and install the Notify BRAVIA app from Google Play on your smartphone. It'll connect your smartphone to this TV, so you can see your notifications directly on its screen.

Serial AbTak

An exclusive catch-up TV app from Sony, Serial AbTak, lets you select and watch your favourite on-air programs from a wide range of national and regional channels. With its intuitive navigation feature, you can also create custom playlists, assign favourites or organize shows by episode, channel or language.

Content Bar

The Content Bar of this TV helps you find all your favourite shows, movies and more quickly. You can also scan through live TV, downloaded TV shows and videos on demand, even when you're watching something on the big screen.


If you're bored of watching the same on-air programs day in and day out, then this TV has the perfect solution. It lets you watch many award-winning series, movies and TV shows directly from Netflix with the help of WiFi.

TV Program Guide

The Inbuilt Program Guide of this Sony TV helps you access the DTH program guide directly from the TV remote. Also, it lets you explore up to one week of DTH program schedule and directly select the ones you love.

Immerse Yourself in 3D

Thanks to Sony's 3D technology, the visuals on this TV will look more realistic with incredible depth.

X-Protection PRO

With Sony's X-Protection PRO technology, this TV is protected from electrical surges. It also features an anti-humidity coating, so the circuit board is protected from short circuits caused by humidity in the air. In addition this TV is also safeguarded against lightning.


Featuring Sony's ClearAudio+ technology, this TV fine tunes sounds for greater aural clarity, rendering them in crystal-clear quality. It spaces out each dialogue, sound effect and background music to offer a realistic, surround sound experience.

Motionflow XR

The Motionflow XR technology of this TV renders even the fast-moving sequences in sharp and blur-free details. It compares vital visual factors frame-after-frame and inserts additional frames between sequences where there are lapses, making every action look smooth and fluid.

In The Box
  • 1 TV Unit
  • Quick Setup Guide
  • Table Top Stand (Separate (Assembly Required))
  • Batteries (R03)
  • AC Power Cord
  • Operating Instructions
  • Analogue Extension Cable
  • AC Power Adapter
  • IR Blaster
  • Remote Control (RMT-TX200P)
Model Name
  • KDL-43W950D
Display Size
  • 108 cm (43)
Screen Type
  • LED
HD Technology & Resolution
  • Full HD, 1920 x 1080
Smart TV
  • Yes
Curve TV
  • No
  • Bravia
  • No
Motion Sensor
  • No
  • 4
  • 2
Wi-Fi Type
  • Wi-Fi Direct
Built In Wi-Fi
  • Yes
Launch Year
  • 2016
Internet Features
Built In Wi-Fi
  • Yes
Mobile High-Definition Link
  • Yes
3G Dongle Plug and Play
  • No
Ethernet (RJ45)
  • 1
Other Internet Features
  • Wireless LAN Standard: Integrated
  • Android TV
  • Wireless Features: Google Cast, Screen Mirroring, Built-in Wi-Fi for Media Sharing
  • Smart TV Apps: Bigflix, Google Play Store, Internet Browser, Netflix, Serial Abtak, SonyLiv, Voice Search, YouTube
Connectivity Features
  • 1 Side, 3 Bottom
  • 1 Side, Location: 1 Bottom
Component In (RGB Cable)
  • Component Video (Y / Pb / Pr) Input: (1 Rear / Hybrid)
Composite In (Audio Video Cable)
  • Component Video (Y / Pb / Pr) Input: (1 Rear / Hybrid)
Headphone Jack
  • 1 Side / Hybrid with Audio Output and Subwoofer Output
Digital Audio Output
  • 1 Rear
Audio Out
  • 1 Side / Hybrid with HP and Subwoofer Output
RF Connectivity Input
  • 1 Bottom
Analog Audio Input
  • 2 (1 Bottom Analog Conversion / 1 Rear)
Other Connectivity Features
  • MHL (Version 2, for HDMI 1)
  • Analog Audio Inputs for HDMI: 1 Rear
  • On-screen Display for External Input
  • HDCP (HDCP 1.4)
  • HDMI PC Input
  • Subwoofer Output (1 Side / Hybrid with HP and Audio Output)
  • AC Power Input (AC Adapter)
  • Ethernet Input: 1 Rear
  • Bluetooth (Version 4.1, HID / HOGP / 3DSP / SPP)
Video Features
Picture Engine
  • X - Reality Pro
Digital TV Reception
  • DVB-T (Digital Terrestrial), DVB-T2 (Digital Terrestrial)
View Angle
  • 178 degree
LED Display Type
  • Edge LED
Aspect Ratio
  • 16:09, Wide Mode: Full, Normal, Wide Zoom, Zoom, Wide Mode for PC: Normal, Full 1, Full 2 for PC, Auto Wide Mode
Other Video Features
  • 24P True Cinema
  • Scene Select: Auto / Auto 24p / Off
  • Video Signal: 1080 / 24P (HDMI Only), 480 / 60I, 480 / 60P, 576 / 50I, 576 / 50P, 720 / 24P (HDMI Only), 720 / 30P (HDMI Only), 720 / 60P, 1080 / 60I, 1080 / 50I, 1080 / 30P (HDMI Only), 1080 / 60P (HDMI / Component), 1080 / 50P (HDMI / Component)
  • Dynamic Backlight Control
  • Viewing Angle (Up / Down): 178 (89 / 89)°
  • Motion Enhancer: Motionflow XR 800 Hz
  • Advanced Contrast Enhancer (ACE)
  • Viewing Angle (Right / Left): 178 (89 / 89)°
  • Picture Mode: Vivid, Standard, Custom, Cinema Pro, Cinema Home, Sports, Animation, Photo-vivid, Photo-standard, Photo-custom, Game, Graphics
  • Backlight Off Mode
  • Cine Motion / Film Mode / Cinema Drive
Audio Features
Number of Speakers
  • 2
Speaker Type
  • Two Way Speaker
Sound Technology
  • Dolby Digital, Dolby Pulse, Dolby Digital Plus
Surround Sound
  • S-force PRO Front Surround, S-force Front Surround 3D
Speaker Output RMS
  • 10 W x 4
Sound Mode
  • Music, Cinema, Standard, Live Football
Other Audio Features
  • Dual Acoustic Duct Subwoofer
  • Clear Audio+
  • Speaker Stand
  • S-master
  • Digital Sound Enhancement Engine Restores Detail to Digital Music
Convenience Features
On/Off Timer
  • Yes
Child Lock
  • Yes
Power Features
Power Requirement
  • DC 19.5 V
Power Consumption
  • 111 W, 0.5 W (Standby)
Other Power Features
  • Power Saving Modes
Remote Control Features
Touch Remote
  • No
RF Capable
  • Yes
Internet Access
  • Yes
Battery Type
  • R03
Additional Features
  • Electronic Programme Guide (EPG)
  • Slim Look
  • USB Play
  • IR Blaster
  • Multiple Language Display: Indian Languages - Assamese / Bengali / Gujarati / Hindi / Kannada / Malayalam / Marathi / Oriya / Punjabi / Tamil / Telugu, Other Languages: English / Chinese (Simplified) / Chinese (Traditional) / Afrikaans / Arabic / Indonesian / Persian / Swahili / Thai / Vietnamese / Zulu / French / Portuguese / Russian
  • Illumination LED
  • Light Sensor
  • Vesa Compatibility
  • Clear Phase for Smooth Balanced Frequencies
  • I-manual
  • X-protection PRO: Xtra Protection TV
  • TV Side View
  • Content Bar: Find Everything Fast
  • Notify BRAVIA
  • Analogue
Width x Height x Depth (without stand)
  • 968 mm x 643 mm x 70 mm
Weight (without stand)
  • 13.9 kg
Width x Height x Depth (with stand)
  • 968 mm x 574 mm x 200 mm
Weight (with stand)
  • 15.4 kg
Warranty Summary
  • 1 year sony Domestic Warranty
Covered in Warranty
  • Defect arising out of Faulty or defective material or workmanship
  • Parts & Labour cost is covered
Not Covered in Warranty
  • Any external accessories (such as battery, cable, etc.)
  • Warranty does not cover
  • Any damage caused due to tampering of the product by an unauthorized agent, liability for loss of data, recorded images or business opportunity loss.
  • Damage caused to the product due to improper installation by customer
  • Normal wear and tear to magnetic heads, audio, video, laser pick-ups and tv picture tubes, panel
  • Damages caused to the product by accident, lightening, ingress of water, fire, dropping or excessive shock
Installation & Demo
Installation & Demo Details
  • The service engineer will install your new TV, either on wall mount or on table top
  • Quick run-through on how to operate the TV
  • The authorized service engineer will be providing detailed demo that includes
  • All additional accessories not part of the the package will be charged separately
  • Flipkart will communicate the day and time slot of the scheduled Installation & Demo through a SMS and the same information will also be available in your order details page
  • Checking also of accessories
  • Please note that any unauthorized handling or self-installation of the product will lead to return & product warranty being void
  • Physical check of all ports, including power and USB ports
  • Flipkart will facilitate Installation & Demo at time of your convenience from an brand authorized service engineer
  • The wall mount will be provided free of cost and is available with in the Box
  • Preventive maintenance action to be taken
  • The Installation & Demo service will be provided free of cost
  • Understanding your new TV's features with complete demonstration of features and settings
Ratings & Reviews
162 Ratings &
74 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1

Sony 950d very nice

950d nice iam using this TV very excellent clarity picture clarity800 super.

Dhanu Raju

Jun, 2016

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Excellent picture quality but AndroidTV is far from perfect

After having owned a Sony Bravia 32 inch LED TV for 5 years, the natural choice for upgrade was a Sony. I have always been happy with my previous TV and especially its picture quality.

Flipkart was offering the best deal on the Sony KDL 43 W950D, when I compared the offer with my local brick and mortar stores. Although Amazon and SnapDeal had some offers, Flipkart was offering 10k as the exchange price for my 5 year old TV which is AMAZING!

Delivery was within 24 hours and installation comp...


Certified Buyer, Kolkata

Oct, 2016

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Just wow!

I have recently purchased 950d at other side. Sound clierty is excellent & picture quality is good also 3D quality is better..........

Flipkart Customer

Sep, 2016

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I like Sony

I give 1000000000000 stars. excellent super awesome Sony Tv ( please arrange Bajaj EMI card finance Big amount arrange long time EMI 18 emi)


Jul, 2016

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Better decided 2 go with Full HD as 4K broadcast is nt avail

Bought this TV after lot of research. Was looking for 40+ inches TV with minimum price. Initially LG..then Samsung and finally landed at Sony.
Almost convinced to buy 4K TV from Samsung which costs around 80K... but hello.... where is 4K content? Better decided to go with Full HD as 4K technology is still evolving.
Went to Sony showroom. Had demo, watched TV for every aspect of Picture quality, Sound, Features etc. Decided to go for this 2016 model and with Woofer option which costs around 11...

Arun Raveendran

Certified Buyer, Chennai

Nov, 2016

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Terrific purchase

Bought this from flipkart couple of months back for the price of inr 63.9 k which is an awesome deal. TV picture quality is stunning and sound quality is very interface is also cool and no lag at all.

Krishnamurthy Hegde

Certified Buyer, Bangalore

Oct, 2016

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Best deal for worthy product

Sagar Pol

Certified Buyer, Mumbai

Oct, 2016

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Fantastic Display & Smooth performance

Brings the best in Sony to the table. Beautiful design, gorgeous display & good sound with a smooth user interface for android. Jus wish they had included at least 1 3D glass & voice recognition on the remote at this price point..

Roshan Negi

Certified Buyer, Thane

Aug, 2016

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TV is just awesome.

The sound quality and picture quality are tremendous and the TV itself is a masterpiece. SONY gives what it promises.
The delivery was quick and installation too was done promptly and I had nothing to do about installation as Flipkart did it for me. Got it for Rs. 49,999.

Nitin Sachdeva

Certified Buyer, Muzaffarpur

Jun, 2017

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Great tv! bit expensive.Better clarity than others

Superior clarity than all other brands,would have sealed the deal if a flick remote & a pair of 3D glasses would be bundled free inside the box.Superb sound clarity.4/5 stars rating.

Flipkart Customer

Aug, 2016

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All 74 reviews
Questions and Answers
Q:having 3D picture quality or not
A:The quality of 3D depends on the quality of video. A 1080p 3D sbs is absolutely amazing. The best viewing distance is about 6-7 feet for 3D.
Vamsidhar Konduru
Certified Buyer
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Q:What is Smart TV?
A:A smart TV comes with built-in Internet connectivity, to access a range of online services including video on demand, social networking and may have fully featured web browser to access websites.
Flipkart Seller
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Q:How do I decide on which screen size is ideal for me?
A:Your distance from the screen, most often decides the screen size required. If you're too close, you’ll see a pixelated image & if you're too far, you'll miss details. Check our buying guide for more!
Flipkart Seller
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Q:Why HDMI ports are required?
A:HDMI ports are required to connect cable box or Blu-ray player or a video game console or a streaming gadget, or a smartphone/tablet. You can decide the number of inputs required as per your usage.
Flipkart Seller
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Q:What is ideal refresh rate?
A:The refresh rate is the number of frames the television can display per second. The standard rate is 60 60 Hz. Higher the rate, smoother the movements in videos- best for fast-moving sports/gaming.
Flipkart Seller
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Q:does it have 3d video quality?
A:Yes..but you need to purchase glasses separately.
Rahul Desai
Certified Buyer
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Q:Do I get brand warranty?
A:All TVs come with assured brand warranty up to 3 years. You can also get extended warranty at best price on select models
Flipkart Seller
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Q:What is a 3D TV?
A:3D is an added feature in many high-end TVs. You can watch videos that are made in 3D with your 3D glasses, depending on the type of screen (Active or Passive). Do check our buying guide for details!
Flipkart Seller
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Q:What is 4K?
A:4K, aka Ultra HD, comes with a 3840x2160 pixels resolution- (4x of full HD TV). The extra resolution adds better definition & depth to the pictures, resulting in images that look incredibly life-like
Flipkart Seller
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Q:How do smart TVs connect to the Internet?
A:A smart TV uses either a direct, wired Ethernet connection or built-in Wi-Fi to connect to a home network for internet access. Most models today have built-in Wi-Fi.
Flipkart Seller
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