SONY ILCE-7R Mirrorless Camera  (Black)

The XGA OLED Tru-Finder comes with an improved OLED and a 3-lens optical system similar to that found on the flagship α99 model. With high-end features like 100% frame coverage and wide viewing angle, the OLED viewfinder displays everything that will appear in your recording including the effects, so that you can monitor the results accurately.

Even though the camera has a full-frame sensor, the Fast Intelligent AF gives an extremely fast AF performance. With support from advance features like the BIONZ X processing engine, high-speed full-frame image sensor output, and the Spatial Object Detection AF algorithm, the Fast Intelligent AF is able to achieve remarkably fast AF speed in the full-frame category.

With the Lock-on AF, you can keep moving subjects in focus easily. The Lock-on AF adjusts the target frame size based on the subject and uses a wide AF area for a smooth and stable autofocusing. Also, the BIONZ X engine helps in tracking and detecting your subjects faster.

The accurate eye detection tool that can prioritize even a single pupil lets you click photos with sharply focused faces even if the subjects were slightly turned away from the camera with a shallow depth of field.

The Flexible Spot AF Area lets you select a small, medium or large AF area to match your subject's size, so that your camera can focus on that particular area. Also, you can use the wide and zone AF area modes settings.

With this Sony camera's amazing mobility and functionality, it is an ideal tool for exceptional moviemaking. Create movies with beautiful visuals and clear sound quality with the power of the 35mm full-frame sensor, lens interchangeability, and audio production features. For the very first time, the BIONZ X image processing engine is capable of reducing noise at specific areas and applies detail reproduction technology to all movies - giving you movies with exceptionally low noise and exquisite details.

Manually operating the camera lets your creative juices flow. You can adjust the manual focus and P/A/S/M modes (Programmed AE, Aperture priority, Shutter-speed priority and Manual exposure), you can create the look that you want through background blurring and exposure control.

With the HDMI terminal, you can transfer Full HD movies in real-time to external monitors and view them more accurately on a larger screen. Also, you have the flexibility of keeping the shooting info on/off.

This Sony camera lets you record movies in Full HD resolution (1920 x 1080 pixels) in the AVCHD Progressive (Ver 2.0) format at a frame rate of 60 fps. With this capability, you can create movies with exceptional clarity.

You can connect this camera to 4K-compatible TVs using the HDMI cable or through Wi-Fi. The 'TRILUMINOS Color' of Sony lets you enjoy rich and natural reproductions of your photos and videos on any TV that comes with 'TRILUMINOS Display'.

The Sony ?7R camera features a front and rear dial for intuitive adjusting of exposure settings, a control wheel for setting ISO, and an exposure compensation dial. The controls have been shaped and placed for intuitive operation and quick adjustments to provide you a comfortable shooting experience.

You can customize the 9 buttons with any of the 46 functions. Customizing buttons with the frequently used functions makes it easier for you to use the camera. Some functions can only be assigned to certain buttons.

With comprehensive dust and moisture resistance measure, you can shoot in any situation or weather condition with the Sony ?7R camera. The camera sports a double-layered protective structure that tightly interlocks panels and components. Also, there is a protective sealing around the buttons and dials to prevent water or dust from entering into the body.

A camera that can withstand the demands of outdoor shooting - the Sony ?7R has a lightweight and compact solidly built body and is easy to handle. The top cover, front cover, and the internal structure is constructed of a rigid magnesium alloy.

A generously sized and ergonomically contoured grip lets you to handle the camera firmly and steadily. Even after long hours of usage, the camera feels extremely comfortable in your hands.

The camera comes with a tiltable LCD screen that is flexible enough for shooting low-angles to high-angles comfortably. Along with the camera's excellent mobility, this screen tilt flexibility lets you to expand your shooting options.

With one press, the Auto HDR shoots the same image under three exposures and merges the best details from each together to create the perfect single picture.

DRO helps to achieve smoother and more natural tones in images taken in challenging light conditions. With DRO, you can achieve more details in the shadows and highlights. You can use DRO while shooting moving subjects and during continuous shooting.

With this Multi Frame NR, you can easily capture dark scenes with minimal noise and without a tripod or flash.. The camera shoots four images of the same subject and combines them to reduce noise and achieve sensitivity similar to ISO 51200 while shooting at the highest ISO setting. With this feature, there will be a reduction in camera shake blurs while contrast and detail are raised.

Choose from 13 Picture Effect modes - from Toy Camera to HDR Painting and Illustrations - and apply them to your photographs and convert them into innovative works of art.

With the PlayMemories Camera Apps, you can add new functions to your camera for better creative photographic expressions. *Requires a valid Sony Entertainment Network account. Only Free apps available.

With the in-built Wi-Fi and NFC, transferring photos or MP4 videos from this camera to your Android™ smartphone or tablet is as simple as touching the device with the camera. Requires NFC-compatible Android device.

You can select from any of the 13 settings (Standard, Vivid, Neutral, Clear, Portrait, Landscape, etc.) and the camera will adjust the color and other parameters accordingly. The camera also lets you fine tune contrast, saturation* and sharpness based on your requirements to get the perfect finish for your images.