Start Right  (English, Paperback, Sangeeta Mulchandani)

You’re ready to leave your routine corporate career and start your own business. Wow. So, the next step is to JUST DO IT, right? Well, yes AND no. Yes, you need to get started right now. But the answer isn’t to start without a plan. That is why so many new businesses fail. And before they collapse, they break the hearts — and bank balances — of many once-enthusiastic entrepreneurs. But what if you had an exciting, agile, thorough game-plan to jumpstart your business idea so that you could move out of your corporate career and land safely in a net of business success? “I wish I could do what you do,” is the plaintive refrain that business strategy expert and corporate-leader-turned-serial-founder Sangeeta Mulchandani hears all the time. That is why she wrote this book. Using her proven process, Mulchandani, a third-generation entrepreneur, reveals how you can test your ideas and build successful businesses just like hers and her clients’. She draws on years of training, research and experience to give you a practical approach to make your corporate escape — and thrive. From a winning mindset to winning customers, Mulchandani shows you how you can give your ideas wings so that your business can fly. Learn how to prepare yourself for the entrepreneurial journey, pick the right ideas, design a fool-proof strategy, attract your ideal customers and create a profitable business. With 40 step-by-step guided exercises to help you turn your business ideas into reality, this book will be your guide and best friend in your business journey. It’s the roadmap to a successful and prosperous business of your dreams.