Strategic Brand Management 3 Edition 3rd  Edition
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Strategic Brand Management 3 Edition 3rd Edition (English, Paperback, Keller)

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Strategic Brand Management 3 Edition 3rd Edition  (English, Paperback, Keller)

4.4
63 Ratings & 7 Reviews
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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Pearson
  • ISBN: 9789332542204/9788131756898, 8131756890
  • Edition: 3rd Edition, 2011
  • Pages: 752
Description

Strategic Brand Management – Third Edition, published by Pearson, mainly focusses on brand equity. It offers students a valuable perspective on the subject, and a common denominator to construe the potential consequences and trade-offs of several strategies and tactics for brand management. One of the most important objectives of the text is to provide managers with concepts and practices that will help improve the long-term productivity of their brand strategies.

About Pearson Education

Pearson Education has been publishing books of all genres, including science, technology, law, business, humanities and others, and has been educating more than a hundred million people across the world. Some of the books published by Pearson are Decision Support and Business Intelligence systems, Electromagnetic Field Theory, Computer Architecture and Organization, Managing Business Process Flows, and A Critical Companion to Compulsory English.

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Specifications
Book Details
Publication Year
  • 2011
Contributors
Author
  • Keller
University Books Details
Specialization
  • M.B.A
Ratings & Reviews
4.4
63 Ratings &
7 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1
  • 38
  • 17
  • 4
  • 1
  • 3
5

Brand !!

To Who ever love branding !!

An awesome book on brand management, with huge no: of examples and the book is structured in a simple manner, easy to understand :) :) I bought this book for my exam purposes actually..but it has helped me to better understand the basics of branding :) :)

Informative collection !!
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kiran shetty

Certified Buyer

Jun, 2013

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3

Good

good
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Amlanbrata Chakraborty

Certified Buyer, Agartala

Aug, 2018

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0
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5

Perfect product!

Its ok
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Flipkart Customer

Certified Buyer, Navi Mumbai

Feb, 2017

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4

good book but in black & white!!!!

very good book for branding but no colourful pictures are there. all pics are in black & white. so sometimes you may feel bore seeing those newspaper type pics in a book which is based on "Strategic Brand Management".
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Anindita De

Feb, 2014

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5

Great

The book was great! Never found it cheaper anyway! Looking forward for more purchases from flipkart! Thanks flipkart!
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Priyam Patel

Certified Buyer, Mumbai

Feb, 2014

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4

Good Book with good case studies!!

The book is quite good with latest case studies and the approach to each chapter is easy with good layout and presentation.
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Suvrajit Bhattacharyya

Certified Buyer

Oct, 2013

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5

Bible of Brand management

A must have for everyone who is remotely related to creating, building or sustaining a brand. So, in essence its a must read for everyone. the concepts are described in details and the lots of example are given from Indian context... Overall its rightly called the Bible of Brand management.
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Abhishesh Suman

Feb, 2013

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