Strategic Management, Concepts and Cases, (A Competitive Advantage, Approach), 18th Edition - Pearson
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Title
Strategic Management, Concepts and Cases, (A Competitive Advantage, Approach), 18th Edition - Pearson
Imprint
Pearson
Publication Year
2024 July
Edition Type
Latest
Table of Contents
PART 1 Overview of Strategic Management Chapter 1 The Nature of Strategic Management THE COHESION CASE: MCDONALD’S CORPORATION, 2022 PART 2 Strategy Formulation Chapter 2 Business Vision and Mission Chapter 3 The External Assessment Chapter 4 The Internal Assessment Chapter 5 Strategies in Action Chapter 6 Strategy Analysis and Choice PART 3 Strategy Implementation Chapter 7 Implementing Strategies: Management and Marketing Issues Chapter 8 Implementing Strategies: Finance and Accounting Issues PART 4 Strategy Evaluation and Governance Chapter 9 Strategy Evaluation and Governance PART 5 Key Strategic Management Topics Chapter 10 Business Ethics, Environmental Sustainability, and Corporate Social Responsibility Chapter 11 Global and International Issues PART 6 Strategic-Management Case Analysis How to Prepare and Present a Case Analysis
Number of Pages
492
Net Quantity
1
Product Form
Paperback
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