Pearson Education India Strategic Management Concepts (English, P...

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A brand-new COHESION CASE on The Hershey Company (2015) is provided, which allows the learners to apply strategy concepts to Hershey at the end of each chapter through new, innovative Assurance of Learning Exercises. Brand new, one-page MINI-CASES appear at the end of each chapter, complete with questions designed to apply chapter concepts. Some of the companies under discussion including Indian ones are: Kroger Company Chapter, Walt Disney Company, S. K. Metallic Engineering Works (Indian), LinkedIn, A3 Foods (Indian), Yeravani Chenchu Colony (Indian), Hilton Worldwide, NPK International (Indian), etc. Original, half-page ACADEMIC RESEARCH CAPSULES are presented in each chapter to showcase how new strategic-management research is impacting business practice. Some more examples of Indian companies included to help learners relate the concepts within their context are Axis Bank, Kingfisher, Amara Raja Group, Tanishq, Tata Nano, Decathlon, and ITC.

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Strategic Management Concepts

Pearson Education India

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Part 1 Overview of Strategic Management Chapter 1 T he Nature of Strategic Management Part 2 Strategy Formulation Chapter 2 The Business Vision and Mission Chapter 3 The External Assessment Chapter 4 The Internal Assessment Chapter 5 Strategies in Action Chapter 6 Strategy Analysis and Choice Part 3 Strategy Implementation Chapter 7 Implementing Strategies: Management, Operations, and Human Resource Issues Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues Part 4 Strategy Evaluation Chapter 9 Strategy Review, Evaluation, and Control Part 5 Key Strategic-Management Topics Chapter 10 Business Ethics, Social Responsibility, and Environmental Sustainability Chapter 11 Global and International Issues Part 6 Strategic-Management Case Analysis

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