Part 1 Overview of Strategic Management
Chapter 1 T he Nature of Strategic Management
Part 2 Strategy Formulation
Chapter 2 The Business Vision and Mission
Chapter 3 The External Assessment
Chapter 4 The Internal Assessment
Chapter 5 Strategies in Action
Chapter 6 Strategy Analysis and Choice
Part 3 Strategy Implementation
Chapter 7 Implementing Strategies: Management, Operations, and Human Resource Issues
Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4 Strategy Evaluation
Chapter 9 Strategy Review, Evaluation, and Control
Part 5 Key Strategic-Management Topics
Chapter 10 Business Ethics, Social Responsibility, and Environmental Sustainability
Chapter 11 Global and International Issues
Part 6 Strategic-Management Case Analysis
Number of Pages
422
Contributors
Author Info
- Fred R. David,AH7
Francis Marion University
Florence, South Carolina
- Forest R. David,
Strategic Planning Consultant
- Purva Kansal,
Panjab University
Dimensions
Depth
16
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