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    Strategic Management Concepts (English, Paperback, David Fred R.)

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    Strategic Management Concepts  (English, Paperback, David Fred R.)

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    Author
    David Fred R.
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Pearson Education India
    • Genre: Business & Economics
    • ISBN: 9789353062835, 9789353062835
    • Pages: 422
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    • Specifications
    Book Details
    Imprint
    • Pearson Education India
    Publication Year
    • 7
    Table of Contents
    • Part 1 Overview of Strategic Management Chapter 1 T he Nature of Strategic Management Part 2 Strategy Formulation Chapter 2 The Business Vision and Mission Chapter 3 The External Assessment Chapter 4 The Internal Assessment Chapter 5 Strategies in Action Chapter 6 Strategy Analysis and Choice Part 3 Strategy Implementation Chapter 7 Implementing Strategies: Management, Operations, and Human Resource Issues Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues Part 4 Strategy Evaluation Chapter 9 Strategy Review, Evaluation, and Control Part 5 Key Strategic-Management Topics Chapter 10 Business Ethics, Social Responsibility, and Environmental Sustainability Chapter 11 Global and International Issues Part 6 Strategic-Management Case Analysis
    Number of Pages
    • 422
    Contributors
    Author Info
    • - Fred R. David,AH7 Francis Marion University Florence, South Carolina - Forest R. David, Strategic Planning Consultant - Purva Kansal, Panjab University
    Dimensions
    Depth
    • 16
    Ratings & Reviews
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