STRATEGIC MANAGEMENT:TEXT N CASES  (English, Paperback, DESS)

Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

Salient Features

• Learning from Mistakes  Unlike any other text on the market, Dess/Lumpkin/Eisner's opening vignettes of every chapter feature an example of where things went wrong. Failures are interesting and easier to learn from, and students realize strategy is not just about right or wronganswers, but requires critical thinking. All Learning from Mistakes features are new or updated for this edition. E.g. Ch. 1: Ford's strategic mistakes with the once #1 bestselling car Ford Taurus, and its very rapid decline in sales.
• Reflecting on Career Implications Every chapter provides 4 6 examples on how understanding of key concepts helps business students early in their careers. This unique feature, located before the Summary of each chapter, shows students the immediate relevance and value of studying and understanding strategy concepts. E.g. Ch. 3 shows students how to apply the Value Chain Matrix to students own lives. How do you as the student add value to your organizationHow could you add more value are a great new way to engage students in this course.
• More Visual Presentation of Difficult Concepts Our updated art program for this edition provides more exhibits and visual presentations of the complex concepts covered to support student comprehension of even the most difficult topics in every chapter.
• Updated Contemporary Management Topics This edition has been thoroughly updated to reflect the latest management thought and research. New hot topics included in this edition include ambidextrous behavior(Ch. 1), potential downsideof the balanced scorecard (Ch. 3), social networks and their implication for knowledge management and career success (Ch. 4), strategies to develop, and retain Generation Y employees (Ch. 4), and importance of protecting intellectual property (Ch. 4), regionalization(Ch. 7), entrepreneurial strategy and competitive dynamics (Ch. 8), backdatingof stock options (Ch. 9), and McGrath and Keil's work on the value captor's processes (Ch. 12).
• Experiential Exercises now in the textbook Co-authored by our text author, two detailed experiential exercises on Atkinson Companyand Plasticohave been added to this edition of the text. Both have been successfully used to drive home key course concepts and have a strong gamecomponent that students will enjoy.
• Marginal Key Terms Key Terms for each chapter are defined in the margins have been added to improve student understanding of core strategy concepts. The Key Terms are also listed in the end-of-chapter material with page references.
• Traditional Organizing Framework The traditional organizing framework includes crisply-written chapters that address contemporary topics. Strategic Management is divided into chapters in the traditional sequence: analysis, formulation, and implementation.
• Unique Chapters The authors provide chapters on such timely topics as intellectual capital and knowledge management, entrepreneurial strategy and competitive dynamics, and fostering corporate entrepreneurs and new ventures.
• Clear, Concise, and Timely Key strategic concepts are introduced in a clear and concise manner and followed by timely and interesting examples from business practice. These concepts include Porter's Five-Forces, the Value Chain, the resource based view of the firm, competitive advantage, boundary-less organizations, digital strategies, ethics, corporate governance, and entrepreneurship.
• Strategic Management Spotlight Students who take a strategic management course need a thorough grounding in ethics, globalization and technology. In response to this, Dess and Lumpkin thoroughly weave these themes into every chapter of the text, as part of the text flow and within the 'strategy Spotlightboxes that appear in every chapter. All of these are new or revised for this edition.
• Implications for Small Businesses Many key text concepts are applied to start-up firms and smaller businesses, which is particularly important and relevant given the fact that many students will begin their professional careers in just these kinds of smaller firms.
• Author-Prepared, Prep-Time Reducing Instructor Manual and Test Bank Unique in this market, the authors are preparing their own Instructor Manual and Test Bank with the primary goal to save instructors prep time! While many books outline or summarize the text materials, Dess/Lumpkin focus on value addedmaterials. Each chapter includes many suggested questions to spur in-class discussion as well as three teaching tips for each chapter to further stimulate debate and practical applications of course concepts. In addition, there are many examples and war storiesto provide illustrations of key concepts that are not found in the text. Reviewers consistently rate the Dess IM the best one available in this market.