Strategy Maps

Strategy Maps  (English, Hardcover, Norton DP, Kaplan RS)

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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Penguin
    • Genre: Business & Economics
    • ISBN: 9781591391340, 1591391342
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    Description

    More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

    Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible.

    Kaplan and Norton argue that the most critical aspect of strategy-implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.

    Providing a visual epiphany for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

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    Specifications
    Contributors
    Author
    • Norton DP, Kaplan RS
    Dimensions
    Width
    • 6.25
    Height
    • 9.25
    Length
    • 6.4 in
    Weight
    • 885 g
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    Ratings & Reviews
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    5

    Excellent

    Classic book to have in your collection those who are working in the field of Balanced Score Card.
    Its a must have one with you
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    ZigZuglar

    Certified Buyer, Gandhinagar

    24 Jan, 2015

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