The Strategy and Tactics of Pricing  (English, Paperback, Nagle Thomas)

A brilliant reference book for pricing, this is a non-conventional read which can enable the mid-level employees and even students to understand and participate in the pricing decisions that are often restricted to the CEOs and executive management of companies.

Summary Of The Book

While pricing was usually given an afterthought while strategizing, The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably brought it in the forefront. A saving grace for many executives who consider pricing to be one of the most challenging aspects of their work, this book is a highly reputed guide.

According to the book, strategic pricing should ideally be proactive, value-based and driven by profits. In line with the same, a range of topics are dealt with in different chapters. Some of these chapters are price level, competition, value creation, financial analysis, channels of distribution, tactical pricing, pricing over the product life cycle, and ethics and the law.

Pricing is places at the centre of business life in this book. This fourth edition of the book provides a thorough discussion on the principal components of an effective pricing strategy. The conceptual approach used in the book makes it easy for the readers to understand the formulation of the same. The use of multiple current examples makes the book more engaging. 

Not only is The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably an ideal and necessary read for management and business students, it can also help product managers in gaining invaluable insights. It is also highly recommended to those who intend on starting a small business or an entrepreneurial venture.

About The Authors

Thomas T. Nagle founded the Strategic Pricing Group at the erstwhile Monitor Group, which was acquired by Deloitte in 2012. He is an author and a former professor of marketing and strategy too.

Nagle has been published in the Harvard Business Review and MIT Sloan Management Review, in addition to being the writer of this book.
He graduated from Penn State University and followed it with a Ph.D from UCLA.

A pricing expert, John E. Hogan is the Vice-President at the Strategic Pricing Group, Boston College.

He has been a partner at the Monitor Group and a consultant to LeveragePoint. He has also served on the faculty of Columbia University and the University of Chicago. Hogan studied Electrical Engineering at the Auburn University. He received an MBA degree from Indiana University and Ph.D. from the University of North Carolina.