Every leader has to make sure that employees are aligned with the overall corporate strategy—it’s fundamental to running a successful business. Until recently, though, the tools for doing so were blunt at best, laughable at worst. Now, corporate leaders’ toolboxes overflow with different gear that can enable them to engage with their employees, to communicate the firm's strategy, and, equally critically, to listen as well as talk—tools that again make possible the technology of conversation. This is a significant advance in the ability of a leader to lead.
While the conversation powered organization sounds terrific, it's also terrifically difficult to pull off. What are the tools, exactly, and which should you use when, and how should you deploy them? The conversation can't be one-sided, and it can't be inauthentic, and it must remain focused, or the whole enterprise can come crashing down.
In Talk, Inc., Boris Groysberg and Michael Slind not only provide logic of their big idea—the necessity of making your organization conversation powered—but also assess and evaluate the tools available, from new-fangled social media to the old-fashioned walk-around. They also offer a framework for how seeming oxymoron of corporate conversations should work, and talk frankly themselves about how to avoid the pitfalls that come with opening up your organization. Drawing on the examples of successful companies and their leaders from around the world, Talk, Inc. will help every leader achieve the alignment their company needs while making the workplace a little more human.
About the Author
Boris Groysberg is an Associate Professor in the Organizational Behavior unit at the Harvard Business School, where his research focuses on the challenges of managing professional service firms. Groysberg holds a DBA in Business Policy from Harvard Business School. Before joining the faculty, he worked at IBM. His first book, Chasing Stars, was published in 2008.
Michael Slind is a communications professional whose experience ranges from research at Harvard Business School to editorial work at Fast Company magazine, with stops at Tom Peters' SkunkWorks and the Boston Globe.
19 Jun, 2012