TarcherPerigee Publicize Your Book (Updated): An Insider39;s Guide to Getting Your Book the Attention It Deserves

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:Effective networkingDefining a target readershipCreating pitches for talk showsGetting media coverUtilizing the Internet and other outletsPreparing for interviews and toursHiring an independent publicist�With totally revised and updated information, advice, and resources, the insiders all agree: Read this book!Ellen Levine, editorial director, Hearst Magazines.�Publicize Your Book (Updated): An Insiders Guide to Getting Your Book the Attention It Deserves