This bleach is formulated with gold dust and extracts of saffron that bring out your fairness by gently lightening the dark hair on the skin and add a golden glow to it. It also moisturizes your skin leaving behind a pleasant radiance that is sure to attract admiration. It Lightens facial hair and skin. It is suitable for all skin types including sensitive skin gives the hair and skin a golden hue (pale yellow color). It Contains a unique Golden Collagen in peptide. Gold makes one look fairer with radiant and glowing skin. This bleach is harmless, has no side effects and is safe if used according to the instructions.