Text Book Approach To Marketing Aptitude / Knowledge For SBI PO & SBI Clerk Exams
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Text Book Approach To Marketing Aptitude / Knowledge For SBI PO & SBI Clerk Exams (Paperback, Pratiyogita Kiran, Think Tank of Kiran Prakashan, KICX)

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Text Book Approach To Marketing Aptitude / Knowledge For SBI PO & SBI Clerk Exams  (Paperback, Pratiyogita Kiran, Think Tank of Kiran Prakashan, KICX)

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Highlights
  • Author: Pratiyogita Kiran, Think Tank of Kiran Prakashan, KICX
  • 280 Pages
  • Language: English
  • Publisher: Kiran Prakashan
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  • Specifications
    Book
    • Text Book Approach To Marketing Aptitude / Knowledge For SBI PO & SBI Clerk Exams
    Author
    • Pratiyogita Kiran, Think Tank of Kiran Prakashan, KICX
    Binding
    • Paperback
    Publishing Date
    • 2014
    Publisher
    • Kiran Prakashan
    Edition
    • 2014
    Number of Pages
    • 280
    Language
    • English
    Table of Content
    • Concept, Nature, Scope and Importance of Marketing
      Meaning, Functions and Importance of Marketing Management
      Marketing Organization
      Marketing Process and Marketing Planning
      Marketing Programme
      Marketing Decisions
      Marketing Research
      Marketing Segmentation
      Consumer / Buyer Behaviour and Motivation
      Sales Forecasting and Sales Budget

      Product
      Product Planning and Development
      Branding, Packaging, Labeling, Standardization and Grading

      Pricing Decisions
      Channels of Distribution and Physical Distribution
      Wholesale and Retail Trade
      Advertisement
      Sales Promotions and Personal Selling
      Sales Management
      Marketing Finance and Stock Exchange
      Marketing of Agriculture Products of India
      Banking Marketing
      Insurance Marketing
      Social Responsibility and Marketing Ethics
      Consumer Protection in India
      Marketing of Services

      Model Practice Sets
      Set 01 to Set 07

      Model Solved Papers

      Set - 08: State Bank of India Clerk Exam, Held on 19.08.2007
      Set - 09: SBI Clerk (Marketing) Exam, Held on 25.11.2007
      Set - 10: SBI Associates Banks Clerk Exam, Held on 10.12.2008
      Set - 11: SBI Clerk Held, 10.12.2008
      Set - 12: SBI Clerk Held, 06.07.2008
      Set - 13: SBI Clerk Held, 13.07.2008 (1st Sitting)
      Set - 14: SBI Clerk Held, 13.07.2008 (2nd Sitting)
      Set - 15: SBI Clerk Held, 01.03.2009 (1st Sitting)
      Set - 16: SBI Clerk Held, 01.03.2009 (2nd Sitting)
      Set - 17: PNB Clerk Exam, 26.04.2009
      Set - 18: SBI Associate Bank PO Exam, 07.03.2010
      Set - 19: SBI Associate Bank PO Exam, 07.03.2010
      Set - 20: PNB Clerk Exam, 04.04.2010
      Set - 21: SBI Associate Bank PO Exam, 16.01.2011 (1st Sitting)
      Set - 22: SBI Associate Bank PO Exam, 16.01.2011 (2nd Sitting)
      Set - 23: General Insurance Corporation AAO Exam, 11.12.2011
      Set - 24: IBPS Marketing Officer Exam, 11.03.2012
      Set - 25: SBI Assistant and Stenographer Clerk Exam, 27.05.2012 (1st Sitting)
      Set - 26: SBI Assistant and Stenographer Clerk Exam, 27.05.2012 (2nd Sitting)
      Set - 27: SBI Assistant and Stenographer Clerk Exam, 03.06.2012 (1st Sitting)
      Set - 28: SBI Assistant and Stenographer Clerk Exam, 03.06.2012 (2nd Sitting)
      Set - 29: SBI Associate Bank PO Exam, 07.10.2012 (1st Sitting)
      Set - 30: SBI Associate Bank PO Exam, 14.10.2012 (2nd Sitting)
      Set - 31: SBI Probationary Officer Exam, 28.04.2013
      Set - 32: SBI Clerk (Assistant) Online Exam, 20.07.2014
      Set - 33: Corporation Bank Specialist Officer Exam, 22.02.2014
    Source Type
    • N
    Book Subcategory
    • Other Books
    Manufacturing, Packaging and Import Info
    Ratings & Reviews
    3.9
    11 Ratings &
    1 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 5
    • 4
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    • 2
    4

    a pleasant one

    i think i am the first one to review this book..coz when i bought it no reviews and ratings are available...so with some dilemma i bought this book....i planned to return this book if it is not worthy...book reached my home within 4 days from my order...immediately i hav started to studying this book..its really true frds..this is very great book for marketing with detailed definition with lots and lots of practice qns....
    Around 20 previous question papers are included...with ...
    READ MORE

    Harish

    Certified Buyer, Madurai

    Dec, 2014

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