The Art Of Choosing
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The Art Of Choosing (English, Paperback, Iyengar Sheena)

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The Art Of Choosing  (English, Paperback, Iyengar Sheena)

4.3
112 Ratings & 12 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Little, Brown Book Group
    • Genre: Social Science
    • ISBN: 9780349121420, 0349121427
    • Edition: 2011
    • Pages: 352
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    Description
    Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. 'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT
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    Specifications
    Book Details
    Imprint
    • Abacus
    Publication Year
    • 2011
    Dimensions
    Width
    • 23 mm
    Height
    • 197 mm
    Length
    • 129 mm
    Weight
    • 0 gr
    Frequently Bought Together
    The Art Of Choosing
    4.3
    (112)
    ₹279
    499
    44% off
    1 Item
    279
    2 Add-ons
    1,046
    Total
    1,325
    Ratings & Reviews
    4.3
    112 Ratings &
    12 Reviews
    • 5
       60
    • 4
       37
    • 3
       8
    • 2
       3
    • 1
       4
    4

    A must read for psychology fans, leaders and decision makers

    If you are a pschology fan then this is a must read. I will also recommend this book highly to anyone who is keen to learn about decision making. I think this book will particularly help leaders who often end up in complex situtations that demand wise decision making.

    Sheena Iyengar starts off by explaining the influence of the strict Sikh traditions and the liberal Amercican culture on her as she grew up in the US. She then comes to sensitive issue of marriage and partner selection and e...
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    Punit Lohani

    Certified Buyer

    3 Feb, 2012

    11
    4
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    4

    Wonderful

    Must read book for all professionals especially those who are in managing people.
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    Vivek Rai

    Certified Buyer, Bengaluru

    10 Aug, 2017

    1
    0
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    5

    Product

    Nice product
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    Flipkart Customer

    Certified Buyer, Haridwar

    15 May, 2017

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    5

    The Art of Choosing

    This book is remarkable for its perception. The author is a well-known psychologist and has presented lucidly the findings of many research projects. It is unbelievable that the author is visually challenged and yet has been able to present this chef-doeuvre.

    The rich and wide experience of the author comes out clearly in the book.On reading the book, one gets enlightened about what factors favour better decision-making and what factors hinder the same. Though we are generally conditioned to...
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    Kizhanatham Srivarahan

    Certified Buyer

    5 Jan, 2012

    3
    3
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    1

    Very poor

    This is an old and used book. This is unfair. Flipkart assured lost its meaning this time.
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    Ravindra Mishra

    Certified Buyer, Guwahati

    5 Dec, 2018

    0
    0
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    5

    Brilliant

    good
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    tarh kaya

    Certified Buyer, Papum Pare District

    6 Nov, 2018

    0
    0
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    4

    Wonderful

    not completed yet but really interesting to read. must read book
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    Punit Saranagate

    Certified Buyer, Jabalpur

    23 Oct, 2018

    0
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    5

    Great Book

    A good book. Not an easy read but makes you review it again , the message sinks in slowly and surely . Nothing more to ask for.
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    Thomas Antony

    Certified Buyer, Trichur

    16 Sep, 2014

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    5

    Intelligent Author

    Author is very effective in blending different aspects right from animal behaviors,psychology,business management at right time in illustrating different aspects of choosing.
    Good personality development book
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    Arun Kuttikadan

    Certified Buyer

    30 Oct, 2013

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    5

    What drives your choices and choices of others

    This is a very interesting book and a very enjoyable read. Choices that we make determines the path we follow in our life and our destiny.

    This book is extremely readble with a number of examples and case studies being written like stories that engages you.

    She explores choice from a number of prespectives -- biological and evolutionary design (to help survive), impact on health and hapiness, impact of cultural conditioning on choices, the identity that we want to project from the choices ...
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    Anonymous

    Certified Buyer

    21 Nov, 2012

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    All 12 reviews
    Questions and Answers
    Q:can we understand the english words used in it.....? is it easy english
    A:yes, it contains very simple English.
    Nikhil Anand
    Certified Buyer
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