The Dictionary of Marketing

The Dictionary of Marketing (English, Paperback, Motiwala Azaz)

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The Dictionary of Marketing  (English, Paperback, Motiwala Azaz)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Lulu.com
    • Genre: Business & Economics
    • ISBN: 9781435705128, 1435705122
    • Pages: 294
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  • Description
    The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing,advertising,market research,consumer behavior,marketing mix,international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
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    Specifications
    Book Details
    Imprint
    • Lulu.com
    Dimensions
    Width
    • 15 mm
    Height
    • 280 mm
    Length
    • 210 mm
    Weight
    • 667 gr
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