Entrepreneurship is the new engineering. Every person is either: an entrepreneur already, thinking of becoming one or wondering if something is wrong with him or her for not aspiring to become an entrepreneur. This book is for all of them. If you are either inheriting the wealth of the Ambanis or have nothing worth losing in life, you can go about entrepreneurship in just about any way. But for most people in between, entrepreneurship is an expensive decision. And so, we begin at the beginning. Is entrepreneurship your cup of tea? That is the singular question this book explores. I am tired of this 9 to 5 job; should I try entrepreneurship?… How do I convince my family?... Should I keep a side-job?... When will I be ready to take the plunge? The book explores many such real questions that haunt aspiring and first-time entrepreneurs.
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Book Details
Imprint
Notion Press
Publication Year
2019
Contributors
Author Info
Swati Jena is full of surprises—or shocks, as her family might say. Just when her parents thought their daughter had settled in her post-premier-B-school life, Jena quit her aacha khaasa, well-paying corporate job to try entrepreneurship. She writes this book looking back at all that, about things every aspiring entrepreneur should think about before taking the plunge. Jena has been listed as one of LinkedIn’s “Top Voices of India”, putting her among recognized thought-leaders on the platform. Her talk, “Life is like a Google Screen” at TEDx reflects the guiding philosophy of her own life, which is: Our lives are simply an answer to the questions we ask, knowingly or unknowingly. It is quite natural then, that in this book Jena promises, in her signature style, to leave you with questions that matter, through a reading experience that is effortless—nothing less, nothing more.