The Innovation War (English, Hardcover, von Braun Christoph-Friedrich)

For business courses including Management and Marketing, as well as Industrial Engineering courses. Also appropriate for strategic planners, R&D managers, senior corporate executives, and consultants. Without any fancy technical jargon, Christoph-Friedrich von Braun lays out the history of technological research that has evolved from healthy competition into a kind of mania for the new. He shows how today's corporations are pursuing innovation merely for the sake of outdoing other companies, and squandering a fortune as a result.