The Longer Long Tail is a book on the possibilities of endless choice, and how it leads to the creation of unlimited demand by Chris Anderson.
Summary of the Book
In this book, Anderson explains how commerce is changing throughout the world. He explains the effects of democratic production, explaining how quality choices enable people to decide what they want. He also explains how to interconnect supply and demand, enabling customers to find their niche, and discover the products which mean the most to them. Readers will learn how to create the long tail through these exercises, understanding Amazon’s success formulae. He takes an example of the books industry, explaining how the last 33% of a product line may not lie in the bestseller list, but still accounts for a large percentage of profits for any company. He explains that having a long tail means a lot in the long run, and he teaches readers how to visualize their products in this fashion, giving their customers the power to design what they want, and choose their products by themselves.
About Chris Anderson
Chris Anderson is a British-American entrepreneur and writer known for his association with WIRED magazine. He is also the CEO and co-founder of 3D Robotics, a drone manufacturing company.
Anderson has also written: The Long Tail: Why the Future of Business Is Selling Less of More, Free: The Future of a Radical Price and Makers: The New Industrial Revolution.