THE MAD AD YEARS (Paperback, Aryani Banerjee, Tapas Gupta)

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Publication Year	2020 November
Number of Pages	342

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Aryani Banerjee, author of successful novels ‘Little Longer Than Forever’ and ‘Shadows of Solitude’, completed her schooling from St. Paul’s Boarding & Day School, and graduated from St. Xavier’s College, Calcutta. After pursuing her Post-Graduate Diploma from Times School of Journalism, New Delhi, she began her career as a content writer. While working in NewsX, she realised her inseparable bond with ink, and decided to become a storyteller. The Mad Ad Years is her third book. Tapas Gupta is a veteran advertising professional with over four decades in the profession. He owns one of India’s largest independent advertising agency networks BEI CONFLUENCE, which he had founded in 1998. Over the last 22 years, Tapas Gupta has been an ace advertising entrepreneur, steering his organisation to become a 100-crore agency network today. He is the former CEO of a McCann-Erickson agency in India and the former Director, Corporate of McCann Erickson India. The Mad Ad Years is his debut novel.

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