A post graduate with an MPhil in English Literature, Subba Rao hails from a family that's deeply steeped in music and the arts. His father, Gollapudi Maruthi Rao, is a well-known Telugu author, award-winning playwright and screenplay writer, as well as a film actor of repute. His grandfather, Padma Bhushan Dr. Sripada Pinnakapani, was a doyen of Carnatic music. Rao is also Managing Trustee of the 'Gollapudi Srinivas Memorial Foundation' instituted in memory of his brother Gollapudi Srinivas. This foundation confers the annual 'Gollapudi Srinivas National Award' for the 'Best Debut Director' in India and has been doing so for the past twenty-one years. It is no surprise that this businessman and avid traveller turned to writing, penning travelogues for newspapers and magazines. His articles have been published in the Deccan Chronicle, The Hans India and the Ashvarttha, a wellness magazine.
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