The Myths of Innovation

The Myths of Innovation (English, Paperback, Berkun Scott)


The Myths of Innovation  (English, Paperback, Berkun Scott)

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    • Language: English
    • Binding: Paperback
    • Publisher: O'Reilly Media, Inc, USA
    • Genre: Business & Economics
    • ISBN: 9781449389628, 9781449389628
    • Pages: 248
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  • Description

    In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

    You'll have fun while you learn:

    • Where ideas come from
    • The true history of history
    • Why most people don't like ideas
    • How great managers make ideas thrive
    • The importance of problem finding
    • The simple plan (new for paperback)

    Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google,, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

    About the Author
    Scott Berkun
    was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, Wired magazine, National Public Radio and other media. He regularly contributes to Harvard Business and BusinessWeek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his surprisingly popular blog: and tweets at @berkun.

    His ambition in life is to fill the above bookshelf, which is by his writing desk, with books he has written. If he were smarter, he’d have picked a smaller shelf.

    He’s based in Seattle, WA, but speaks often all around the world speaking about creativity and other topics he’s written about. If you’d like to hire him to speak at an event, head over here: You can watch videos of him in action and get in touch.

    Table of Contents
    Chapter 1 The myth of epiphany

        Ideas never stand alone

    Chapter 2 We understand the history of innovation

        Why does history seem perfect?
        Evolution and innovation

    Chapter 3 There is a method for innovation

        How innovations start
        The seeds of innovation
        The challenges of innovation
        The infinite paths of innovation
        Finding paths of innovation

    Chapter 4 People love new ideas

        Managing the fears of innovation
        Negative things innovators hear
        The innovator’s dilemma explained
        Frustration + innovation = entrepreneurship?
        How innovations gain adoption: the truth about ideas before their time

    Chapter 5 The lone inventor

        The convenience of lone inventors
        The challenge of simultaneous invention
        The myth of the lone inventor
        Stepping-stones: the origins of spreadsheets and E=mc2

    Chapter 6 Good ideas are hard to find

        The dangerous life of ideas
        How to find good ideas
        Ideas and filters

    Chapter 7 Your boss knows more about innovation than you

        The myth that managers know what to do
        Five challenges of managing innovation

    Chapter 8 The best ideas win

        Why people believe the best wins
        The secondary factors of innovation
        Space, metrics, and Thomas Jefferson
        The goodness/adoption paradox

    Chapter 9 Problems and solutions

        Problems as invitations
        Framing problems to help solve them
        The truth about serendipity

    Chapter 10 Innovation is always good

        Measuring innovation: the goodness scale
        Innovations are unpredictable (DDT, automobiles, and the Internet)
        Technology accelerates without discrimination
        The good and bad, the future and the past

    Chapter 11 Epilogue: Beyond hype and history

        The simple plan

    Chapter 12 Creative thinking hacks

        Kill creative romance
        Creative thinking hacks

    Chapter 13 How to pitch an idea

        All ideas demand change

    Chapter 14 How to stay motivated

        The big motivations

    Appendix Research and recommendations

        Annotated bibliography
        Ranked bibliography
        Other research sources

    Appendix Photo credits

        Chapter openers

    Appendix Acknowledgments

        For the paperback edition
        For the original edition

    Appendix How to help this book: A request from the author



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    Book Details
    • O'Reilly Media, Inc, USA
    • 14 mm
    • 216 mm
    • 140 mm
    • 320 gr
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    A very nice read

    I had heard some talks by Berkun, on Youtube, had read a few of his blogs too. His simple writing style (and a touch of humor) made me buy this book - and its worth it. At times I feel that we try to think about "everything" in just too complicated manner! In this book Berkun makes it clear that innovation, like anything else, can be approached in a sensible and simple way (though its not "easy" to innovate). Its a quick read, full of bullet points, that one can take a printout and put on you...

    Aniruddha. A

    Certified Buyer, Bangalore

    Jun, 2014

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