The Tipping Point

The Tipping Point (English, Paperback, Gladwell Malcolm)

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The Tipping Point  (English, Paperback, Gladwell Malcolm)

4.4
928 Ratings & 52 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Little, Brown Book Group
    • Genre: Business & Economics
    • ISBN: 9780349113463, 9780349113463
    • Pages: 288
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  • Description

    The Tipping Point: How Little Things Can Make a Big Difference explores the different marketing strategies and how ideas, trends or social behavior become immensely popular and spreads like wild fire.

    Summary of the Book

    In The Tipping point: How Little Things Make a Big Difference, author Malcolm Gladwell analyzes and writes about that magic moment when an idea or social behavior tips over the threshold and becomes exceedingly popular. The author explores the tipping point phenomenon, which is completely changing the way people market and sell products. The book introduces the readers to the minor adjustments in marketing products and ideas which make them immensely popular. The author analyzes trends in fashion, smoking, and television to get to know how marketing epidemics can be dealt with. This book is a must-read for everyone in business, marketing and advertising.

    About Malcolm T. Gladwell

    Malcolm T. Gladwell is a Canadian journalist, speaker and author. He has been a staff writer for New York Times since 1996. He has authored several books including The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, and Outliers: The Story of Success, What the Dog Saw: And Other Adventures.

     

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    Specifications
    Book Details
    Imprint
    • Abacus
    Dimensions
    Width
    • 20 mm
    Height
    • 198 mm
    Length
    • 160 mm
    Weight
    • 230 gr
    Frequently Bought Together
    The Tipping Point
    4.4
    (928)
    ₹228
    299
    23% off
    Blink
    4.3
    (833)
    ₹308
    Outliers
    4.5
    (1,679)
    ₹284
    1 Item
    228
    2 Add-ons
    592
    Total
    820
    Ratings & Reviews
    4.4
    928 Ratings &
    52 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 535
    • 266
    • 97
    • 19
    • 11
    3

    One point book

    Well researched and presented book, the entirety of which is devoted to proving and expanding upon the central premise - that something achieves high visibility, or goes viral, only because of a small segment of highly social, well-connected, people. That's it. The rest of the book is devoted to explaining and proving that one statement, without bringing forth any new ideas. If the central theme interests you, it's a highly recommended book. If you're looking for a collection of ideas or broa...
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    Sidharth Kumar

    Certified Buyer, Bangalore

    Jan, 2014

    14
    8
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    5

    VERY LOGICAL,SMART BOOK

    "The world - much as we want to does not accord to our intuition".the book talks about how a little cue in the right direction is a far smarter and superior way than looking for comprehensive,dogged sollutons to problems.why is it that some things go over the roof,stick,become contagious? this book gives very pragmatic,logical explainations by incorporating examples from all walks of life. enjoy reading!
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    sidhant

    Certified Buyer

    Jun, 2012

    3
    1
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    5

    Takes you behind the scenes of how events become phenomenas. A very good read.

    Its a very good book but be warned its not everybody's cup of tea. You'll enjoy it immensely though if you by nature are curious and enjoy fresh ways of looking at things. In my opinion its a must read for college students and marketing professionals & enthusiasts.
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    Abhilash Nair

    May, 2012

    1
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    5

    Excellent Book an Absolute Eye Opener

    I would recommend this book to every one who is interested in understanding the dynamics of life. Its not just the business but the perception of a person about a situation which has to be changed. How can a small drop create an avalanche? This book explains how little changes and small incidents end up changing the world for good or better.

    When i was reading the book someone remarked, "An MBA in the Making?" or " An MBA at Work". I wonder why only management students should read this book....
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    Pratyay Modi

    Certified Buyer

    Mar, 2013

    2
    2
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    5

    Brilliant

    Insightful and thought provoking.
    I loved reading it. It caught my attention. And it was very intresting book.
    I have read every book by this author and the moeny was well spent.
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    Jatin Bandhiwal

    Certified Buyer, Kota

    May, 2017

    0
    0
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    4

    Explicit

    The novelist has justified the tagline “how little things can make a big difference” in a very articulate way. The reader is able to understand the recondite subjects of how a wonted phenomena turns into an epidemic reaching the so called Tipping Point. The writer has provided an explicit knowledge of the 80/20 rules as well as the 150 rule which are the basis of modern management philosophy.

    Some of the facts in the text are startling as well as fascinating which could be discussed for days...
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    Hakim Mani

    May, 2014

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    5

    Malcolm Gladwell

    I have read all books by the author - The Tipping Point, Blink, Outliers, What the Dog Saw and the recently published David and Goliath. All books are very interesting and eminently readable. In fact, I would also recommend his highly intelligent talks available on TED and YouTube.
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    Yogesh Kalra

    Certified Buyer, New Delhi

    Feb, 2014

    0
    0
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    5

    Awesome Book for Everyone!

    This is one of the best books I have read, and is really awesome. This tells about the critical point in an evolving situation that leads to a new and irreversible development. Something that gives an insight of every day, that change the course of a persons life, society as well as nations.

    I would recommend everyone to read it at least once, and have it into their bookshelf permanently.
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    Rahul Shelke

    Certified Buyer

    Jan, 2014

    0
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    5

    His First and Almost His Best

    Malcolm has given his best in this book. A writer's first book says a lot about him.. And this book well establishes Malcolm as one of the best contemporary non-fiction writers in the world..
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    Navin Bangaruswamy

    Certified Buyer, Mumbai

    Jan, 2014

    0
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    4

    Worth reading

    This book is a must read for persons in mass media, advertising, market research and marketing. For others also, there are some amazing ideas, facts and views for those who like to know 'how this world works' .
    It is certainly a good buy for me
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    Pravin Pai

    Certified Buyer

    Jul, 2013

    0
    0
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    +
    All 52 reviews
    Questions and Answers
    Q:no of pages
    A:270
    Nihar Khandelwal
    Certified Buyer
    2
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