The Two-Minute Revolution

The Two-Minute Revolution (English, Hardcover, Talwar Sangeeta)

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The Two-Minute Revolution  (English, Hardcover, Talwar Sangeeta)

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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Penguin Random House India Pvt. Ltd
    • Genre: Business & Economics
    • ISBN: 9780670091355, 0670091359
    • Pages: 232
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    Description
    Unlike usual business books, The Two-Minute Revolution provokes you to think big-about innovation as well as excellence in on-the-ground execution. Sangeeta Talwar, the first woman executive in the FMCG industry, who established one of the most beloved and enduring brands of India-Maggi Noodles-shares creative and strategic lessons which can help you grow and add value to your business. Drawing from decades of first-hand experience in Nestle, Tata Tea and Mattel, she prescribes a plan of action that includes tactics such as keeping all the balls in the air, executing to perfection, being consumer obsessed and pivoting on profitability. Insightful and packed with fascinating examples-from creating and launching Maggi Noodles to spearheading the highly effective Jaago Re campaign for Tata Tea-this book suggests tried and trusted strategies for building extraordinary brands.
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    Specifications
    Book Details
    Imprint
    • Penguin Portfolio
    Dimensions
    Height
    • 204 mm
    Length
    • 132 mm
    Frequently Bought Together
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    Ratings & Reviews
    4.7
    12 Ratings &
    2 Reviews
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    5

    Highly recommended

    Very relevant, insightful and effective articulation for reader to pick up and Implement
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    nitin nahata

    Certified Buyer, Mumbai

    Oct, 2018

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    5

    Mind-blowing purchase

    excellent
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    Ankur jaiswal

    Certified Buyer, Mahoba

    Jul, 2018

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