It is an excellent book that i bought from iMusti with good quality. It's a great book for marketers and whoever is interested in acquiring basic understanding of brain, decision theory, psychology, etc., The book directly attacks our ignorance and forces us to think.

What is making this book more compelling is the interesting experiments and its nearly unbelievable results that provides strong support to the underlying theories.

The theory on influences of the preconditioning on the mind (priming as the author calls it) and how it subtly and unconsciously affects the decision making process is revealing and shocking.

A must read ...

I think everyone with a taste for academics and a thirst for cognitive understanding should read it .

This book is a thriller. In an extraordinary tour de force, Kahneman manages to keep the reader hooked while he takes us through the nuances of psychology. He makes a compelling case for the subject of this book. A must read for anyone remotely interested in behavioural science. Blink by Malcomn Gladwell would be a distant second.

A must read for getting an insight into how we think, reason and plan. What determines our behaviour and the decisions we take. A book that shall cultivate your interest in psychology. And help you understand people's and as a matter your own reaction towards different scenarios in life.

Its too Dense for a 15 year old Kid like me :-(

Awesome Book, especially for those into corporate strategy roles in a retail buyer driven organization.. Gives you an insight into the human mind....

WS Retail as usual disappointed in packaging the product...!

Very rarely do you find non-fiction to be as racy as this book. This is what happens when two Nobel Laureates compress decades of invaluable work into a 500 page book. In addition, there are no aphorisms and anecdotes. Every concept is reasoned, along with evidence with experiment.

Must read for anyone pursuing Economics or Psychology. For all others, read if you're the kind of person who loves self-awareness.

book is good(page and paper quality). decent price. I'm satisfied with this buy. already started reading it.

My friend suggested me ,and I'm still reading ..it's my FIRST BOOK EVER.