Thinking Fast and Slow

    Thinking Fast and Slow  (English, Paperback, Daniel Kahneman)

    4.5
    492 Ratings & 68 Reviews
    200
    499
    59% off
  • Bank OfferExtra 5% off* with Axis Bank Buzz Credit Card
    T&C
  • Delivery
    Check
    Check pincode
      Usually delivered in3-4 days
      ?
      Enter pincode for exact delivery dates/charges
    View Details
    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: PENGUIN UK
    • ISBN: 9781846146060, 1846146062
    • Edition: 2011
    • Pages: 512
    Services
    • 10 Days Replacement Policy
      ?
    • Cash on Delivery available
      ?
    Description

    Thinking Fast And Slow, by Daniel Kahneman, is an in-depth examination of how the human brain functions in the act of decision making, using the author’s prospect theory.

    Summary Of The Book

    In Thinking Fast And Slow, readers will have the opportunity to delve deep into how the brain functions and makes decisions.
    Kahneman developed the prospect theory which states that people make decisions based on how much they stand to lose or gain, and not on the final result. This was a groundbreaking theory in behavioral economics as it directly challenged the long standing utility theory.

    Thinking Fast And Slow begins with Kahneman stating that the brain generates thoughts in two ways, System 1 and System 2. The first system started automatically, was used frequently and subconsciously, and was emotional. System 2 on the other hand, operated slowly, consciously, and rationally. Kahneman maintained that most people like to assume that they are governed by the second system, which is not the case. It is System 1 that is the dominant force, which makes the big decisions, and influences thoughts and judgements. It is only by understanding both systems that people will comprehend why they do what they do. 

    In the following section, titled Heuristics and Biases, the author offers explanations as to why people have a difficult time with thinking statistically. Kahneman states that by thinking heuristically, people tend to think of similar cases to the situation at hand, rather than new ways of resolving the matter. He mentions several biases such as anchoring, availability, substitution, framing, and sunk-cost, which impact people’s way of thinking.

    In the section titled Choices, Kahneman offers suggestions as to how readers can avoid many of the shortcomings of System 1. In the final chapter, titled Happiness and Rationality, Kahneman suggests that conceptual biases exist in human thought because it is adaptive, and leads to happiness, which is preferred by our thinking process.

    Thinking Fast And Slow won the L. A. Times Book Prize in 2011.

    About Daniel Kahneman

    Daniel Kahneman is an author, and psychologist, whose research interests focus on judgment, decision making, and behavioral economics. He has also authored Choices, Values And Frames, International Differences In Well-Being, and Well-Being: Foundations in Hedonic Psychology.

    He was born in 1934 in Tel Aviv. Kahneman holds a BSc degree from Hebrew University of Jerusalem and completed his doctorate in Psychology from the University of California, Berkeley. In 2002, he received the Nobel Memorial Prize in Economic Sciences for his work on Prospect Theory. He is currently a Professor Emeritus in the Department of Psychology, at Princeton University. Kahneman is married to Anne Treisman, who is a psychology professor at Princeton University.

    Read More
    Specifications
    Book Details
    • Imprint
      • PENGUIN
    • Publication Year
      • 2011
    Contributors
    • Author
      • Daniel Kahneman
    Dimensions
    • Weight
      • 576 grms
    Frequently Bought Together
    Thinking Fast and Slow
    Thinking Fast and Slow
    4.5
    (492)
    200
    499
    59% off
    PREDICTABLY IRRATIONAL
    PREDICTABLY IRRATIONAL
    4.4
    (237)
    237
    1 Item
    200
    2 Add-ons
    560
    Total
    760
    Ratings and Reviews
    4.5
    492 Ratings &
    68 Reviews
    • 5
       333
    • 4
       112
    • 3
       23
    • 2
       6
    • 1
       18
    5

    A brilliant book by a brilliant mind.

    Mr.Kahneman may have got noble prize in Economics but his work more pshycological in nature.
    This book is a entry door for many of us who were not aware of Kahneman and Tversky's research.
    Human Brain is the most complicated system ever known but Kahneman's two characters name System1 & system2 helps us to understand it in a better and easy way.In this book he synthesizes not only his discoveries but those of many others into a whole that is greater than the sum of the parts, illuminating a ...
    READ MORE

    A Khan

    Certified Buyer

    27 Feb, 2013

    12
    0
    Report Abuse
    5

    reat it fast and slow

    did you notive the spelling mistakes? if you didn't that's your fast thinking part of the brain! coming to the book...
    Kahneman and Teversky co-founded behavioural economics in the 60's and 70's. this book is Kahneman's account of how their collaboration started, their key findings about human behaviour and how it gained acceptance -- all written in an accessible manner (btw even their journal publications --key one at the end of the book-- are accessible). reading the book would help one und...
    READ MORE

    Suresh V

    Certified Buyer

    11 Apr, 2012

    34
    5
    Report Abuse
    5

    5.0 out of 5 stars...... A brilliant book by a brilliant mind

    This Book will show you how we think and decide !!!
    one of the best Books in market !!!
    This very well written book will enlighten and entertain the reader !!!
    author "Daniel Kahneman " considered one of the most important psychologists alive today .......also he has got Nobel in Economic Sciences !!
    Personally I think this is a great book because it opens a new perspective. Many human behaviors can be explained well in the "System 1 vs. System 2" framework.'
    The excellent style of writing in...
    READ MORE

    Pratik Nandoskar

    Certified Buyer

    22 Dec, 2011

    8
    0
    Report Abuse
    5

    Catchy title..compels to start reading..then there is no ending..

    Wonderful to know about aour fast impromptu respose and slow innate thinking process..Halo effect and our ignorance to statistics, Overconfidence..choices..lot of things to ponder upon..
    Marvellously written..Reading daily a chapter makes my day and life..
    READ MORE

    Priyadarshi Ranjan

    Certified Buyer

    26 Dec, 2011

    6
    0
    Report Abuse
    5

    Compelling Reader

    What is making this book more compelling is the interesting experiments and its nearly unbelievable results that provides strong support to the underlying theories.

    The theory on influences of the preconditioning on the mind (priming as the author calls it) and how it subtly and unconsciously affects the decision making process is revealing and shocking.

    A must read ...
    READ MORE

    RajaGopalan Rajappa

    Certified Buyer

    17 Dec, 2012

    2
    0
    Report Abuse
    5

    Every page is an eye-opener

    Very rarely do you find non-fiction to be as racy as this book. This is what happens when two Nobel Laureates compress decades of invaluable work into a 500 page book. In addition, there are no aphorisms and anecdotes. Every concept is reasoned, along with evidence with experiment.

    Must read for anyone pursuing Economics or Psychology. For all others, read if you're the kind of person who loves self-awareness.
    READ MORE

    Varun Tripuraneni

    Certified Buyer

    13 Jan, 2014

    3
    2
    Report Abuse
    5

    One of the most fascinating books i have read after Bhagwat Gita & A Brief History of Time.

    Yeah !!! you heard me right. This is one of those books you read once in a lifetime.
    How does your mind work ???
    Why do we make a particular choice or decision ??
    If you are one of those people in search for answers like this than this book is a must read for you. The masterstroke is the simplicity and examples shown within the book, it gives so much insight into the most complex thing in the world the human mind.

    Every chapter after another keep you amazed and startled as you begin to ...
    READ MORE

    Mukul Singh

    Certified Buyer

    31 Jan, 2014

    1
    0
    Report Abuse
    5

    An absolute thriller

    This book is a thriller. In an extraordinary tour de force, Kahneman manages to keep the reader hooked while he takes us through the nuances of psychology. He makes a compelling case for the subject of this book. A must read for anyone remotely interested in behavioural science. Blink by Malcomn Gladwell would be a distant second.
    READ MORE

    Amitava Gupta

    Certified Buyer

    18 May, 2012

    1
    0
    Report Abuse
    5

    A nice peek in our cognition and thinking

    Kahneman gives a good overview on how we think and behave and has a good framework on analyzing. Kahneman introduces two mental systems, one that is fast and the other slow. Well written and informative. Basically, this book provides the reader an impressive overview of many key concepts in behavioral research, with lots of illuminating stories from Kahneman's work and experiences. Highly recommended
    READ MORE

    Navneet Nair

    Certified Buyer

    7 Mar, 2012

    1
    0
    Report Abuse
    4

    Absolute Delight - Pathetic WS RETAIL

    Awesome Book, especially for those into corporate strategy roles in a retail buyer driven organization.. Gives you an insight into the human mind....

    WS Retail as usual disappointed in packaging the product...!
    READ MORE

    Jaikumar Mamtani

    Certified Buyer

    31 Jul, 2013

    2
    2
    Report Abuse
    +
    View all 68 reviews
    Have doubts regarding this product?
    Safe and Secure Payments. Easy returns. 100% Authentic products.
    Back to top