Thorns to Competition PB 1st  Edition
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    Thorns to Competition PB 1st Edition (English, Paperback, Chaudhuri A)

    Thorns to Competition PB 1st Edition  (English, Paperback, Chaudhuri A)

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    Features
    • Language: English
    • Binding: Paperback
    • Publisher: VIKAS PUBLISHING HOUSE PVT. LTD.-NOIDA
    • ISBN: 9788125951940, 8125951946
    • Edition: 1st Edition, 2011
    • Pages: 324
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    Description

    An inspiring book which delves into the world of competition in the marketing field, Thorns To Competition is a must-read for individuals aiming to thrive in the business world.

    Summary Of The Book

    Written by Indian economist and scholar Arindam Chaudhuri along with his wife, Professor Rajita Chaudhuri, Thorns To Competition provides a new outlook into the way people perceive competition. The book talks about the various strategies that can be employed to deal with this competition and aptly examines the role such measures play in helping individuals carve their way to success in the marketing world.

    Thorns To Competition lists out six ways to deal with competition. These six strategies, which form the acronym T-H-O-R-N, basically revolve around the central theme of courage and aggression, two very important concepts when it comes to dealing with the marketing and the consequent selling of a product in the 21st century.

    Thorns To Competition is ideal for people who aim to understand the very intricacies of marketing and seek to succeed in their business. With real-life examples of products that have failed in the market and ones that have revolutionized the marketing scenario, the book not only focuses on the ‘selling mantra’ that today’s market needs but also on the need to have great products.

    About The Authors

    A Professor and the Dean at IIPM, Arindam Chaudhuri is an economist, author, and producer.

    He has written numerous books such as Count Your Chickens Before They Hatch, Discover the Diamond in You, and The Great Indian Dream: Restoring Pride To A Nation Betrayed.

    Known as India’s Management Guru, he is the Founder of Planman Consulting and launched Planman Motion Pictures in 2001. Professor Chaudhuri is well known for conducting lectures, workshops, and seminars on Comparative Management Techniques worldwide and has contributed tremendously to the field of management, specially management in India.

    Rajita Chaudhuri is a Professor and the Dean of the Centre for Enterprise Management, IIPM. She is the wife of distinguished economist and scholar Arindam Chaudhuri.

    An inspiration to women everywhere, Rajita Chaudhuri has co-authored the bestselling Thorns To Competition along with her husband and has been a regular columnist for renowned newspapers and magazines like The Times Of India, Hindustan Times, and India Today.

    Chaudhuri was awarded the Women Achiever Award for her invaluable contribution to the field of education and marketing management by the young Environmentalists Programme Trust and has been involved in various development programmes along with her husband and their organization, The Great Indian Dream Foundation.

    Read More
    Specifications
    Book Details
    • Publication Year
      • 2011
    Contributors
    • Author
      • Chaudhuri A
    Frequently Bought Together
    Thorns to Competition PB 1st  Edition
    Thorns to Competition PB 1st Edition
    3
    (82)
    280
    395
    29% off
    1 Item
    280
    1 Addon
    498
    Total
    778
    3
    82 Ratings
    53 Reviews
    • 5
       28
    • 4
       15
    • 3
       3
    • 2
       1
    • 1
       35
    Most Helpful 
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    Most Recent 
    5

    competition beating strategies

    I did not know much about this book but got to read it on the net. Really found the book interesting and helpful. This book has in it some excellent set of competition beating strategies and that too amazingly. The authors have done an incredible work and their six principles for beating competition is truly wonderful.
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    Pratik Kumar

    Certified Buyer

    10 Aug, 2012

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    5

    My favorite book

    Thorns to competition is a book written jointly by Arindam Chaudhuri and Rajita Chaudhuri. It is a book that presents a set of competition-beating strategies to sell a product. The book is an excellent effort by both that presents the selling mantra for any product in this highly competitive world. This book written by two experts in their respective fields for all those who want to achieve success in the fields of marketing and management. The book presents a brilliant set of ideas and is o...
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    Harvinder Kumar

    Certified Buyer

    10 Aug, 2012

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    5

    Brilliant book

    This is an irreverent look at competition and winning in the marketplace. It is a book which believes competition cannot only be conquered but can even be smashed irreverently through the power of advertising and marketing. This is a brilliant book written by Arindam and Rajita Chaudhuri. The book is a must read for all who want to beat competition and that too comprehensively.
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    Antima Sharma

    Certified Buyer

    10 Aug, 2012

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    5

    Excellent book

    Excellent book that has very well correlated with Gandhian Principles & the way he chose to market his iconic ideas. All credits to the authors of the book They have really come out with an excellent book that presents six brilliant set of competition beating strategies. I have read all of Arindam Chaudhuri's book and this one is one of my personal favourite.
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    Rajesh Sharma

    Certified Buyer

    10 Aug, 2012

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    5

    The book surely excellent

    This is the first book that I have read written by management guru Arindam Chaudhuri. He has always been an inspiration for me and it was great to read such a good stuff written by both. The book surely presents some excellent set of strategies to beat competition which I really find helpful.
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    Renu Yadav

    Certified Buyer

    10 Aug, 2012

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    5

    Life to achieve success

    Thorns to competition is a book not for all but for all those into marketing. I personally do not belong to the field but just thought of giving it a look and really found it good to read. The same concept can be even applied in our life to achieve success. Over all a great book by both the authors.
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    Anup Kumar Guchhait

    Certified Buyer

    10 Aug, 2012

    8
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    1

    Both of them are such as A**

    I mean seriously how could I have been fooled. I should have got the lesson when my fried after preparing for medical for 3 years at Allen Coaching institute joined this IIPM. I thought may be this whole IIPM and Arindam are overrated but turns out the basic emotions which the general mass have of them are has hard truth as diamond. Why God why why on earth you choose me to waste my 400 bucks from the student's purse on such piece of total bullshit. I got so badly frustrated that I acted to m...
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    Pratik Ashok

    Certified Buyer

    25 Feb, 2012

    5
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    4

    Brilliant book with excellent insights into world of market!

    T2C is a brilliant book with some thoughts and ideas for marketers.Both have written a very good book for all people in market and advertisement.All the do's and dont's are superb and the approach,that is the thorns to approach by both in it are something that should not be missed at any cost.
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    Seema kaushik

    Certified Buyer

    15 Jan, 2013

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    5

    Advertisement @!!!!!!!!!!!!!@

    The book is given by management guru's Arindam Chaudhuri and Rajita Chaudhuri and the duo gives advertising and marketing principles which would gave excellent results if we apply them in market.I really like the portion where the concepts given about advertisements.
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    Abhra Ghosh

    Certified Buyer

    2 Jan, 2013

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    5

    Excellent book

    Thorns to competition is the first book that I have ever read and found it really helpful. An amazing work by both the authors that is very simple and easy to understand. I am truly looking forward to read many more such excellent books by the duo.
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    Subhash kumar

    Certified Buyer

    10 Aug, 2012

    4
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