The Tipping Point + Blink  (Paperback, Gladwell Malcolm)

The Tipping Point: The magic moment when an idea, trend, or social behaviour passes a threshold, tips, and takes off like wildfire is known as the tipping point. A little but precisely targeted push can result in a fashion trend, the popularity of a new product, or a decline in crime, just as one sick person can start an epidemic of the flu. This critically praised blockbuster by Malcolm Gladwell, in which he analyses and clarifies the tipping point phenomena, is already altering how people think about marketing goods and spreading ideas. Blink: Blink transforms the way you'll comprehend every choice you do by utilising cutting-edge neuroscience and psychology and exhibiting all of the brilliance that created The Tipping Point a classic. You won't ever contemplate acting in the same manner again. Malcolm Gladwell revolutionised our understanding of the world. He now fundamentally alters how we comprehend the inner world in Blink. The book Blink explores how we make snap decisions that aren't as straightforward as they first appear. It also explores how we think automatically.