TOSHIBA M550MP 139 cm (55 inch) QLED Ultra HD (4K) Smart Google TV With Full Array Local Dimming, Power Bass woofer, and HSR 120 Mode  (55M550MP)

The LED backlight of the Toshiba TV is divided into numerous zones, granting individual control over the brightness of each zone. Enter the realm of Full Array Local Dimming technology, where the contrast between light and dark elements becomes truly incredible. Whether it's a radiant sunset or a scene filled with intricate light and shade, you'll witness a level of detail that's truly breathtaking.

Step into the world of Dolby Vision, where your content is optimised scene-by-scene to unleash the full potential of your TV's capabilities. Dive into true-to-life images that make every frame a masterpiece of vivid details and colours. HDR 10 enhances colour levels with consistent saturation and detail, ensuring a more vibrant viewing experience, no matter what's on your screen.

The Toshiba TV doesn't just excel in visuals; it's a powerhouse of audio too. Experience powerful bass that shakes the room, courtesy of the dramatic REGZA Bass Woofer. Immerse yourself in the heart of the action with 360 Surround Upscaling, featuring Toshiba's ZR algorithm and Dolby Atmos for advanced 3D sound. Whether it's movies, music, or gaming, every moment is a sensory delight.

Picture quality isn't complete without proper colour, and that's where Colour Re-master Pro shines. It restores the original colour of images, rendering them as natural and colourful as they should be. With this technology, the Toshiba TV ensures that your viewing experience is nothing short of fully realistic and visually stunning.

Toshiba's Super Contrast Booster enhances the realism of every frame, creating exceptional visual depth and stunning realism. It accurately plays with light and shadow, making rivers sparkle and gardens come alive. Prepare for a cinematic experience that captures the essence of reality like never before.

Gaming is not just a hobby; it's an adventure and every frame matters. Ultravision 120 ensures a smooth gaming experience with reduced stuttering, smearing, and tearing. Toshiba TV's commitment to craftsmanship elevates your gaming journey, providing unmatched clarity and fluidity.

Say goodbye to distractions and hello to an immersive, noise-free viewing experience with Toshiba TV's Digital Noise Reduction. It eliminates irritating noise signals while preserving fine edge colour gradients, ensuring that every frame is a work of art.

Google TV brings together your favourite movies, shows, live TV, and more from various apps and subscriptions, all organised just for you. Explore a vast library of 700,000+ movies and TV episodes, curated into topics and genres that match your interests.

Take control of your voice. Simply ask Google to find movies, stream apps, play music, or even control the TV. Get personalised recommendations, check sports scores, manage smart home devices, and more. Just say "Hey Google" to get started or press the Google Assistant button on the remote.

Share the fun from your phone, tablet, or laptop to your Toshiba TV with screen sharing. Cast your favourite photos, music, videos, games, and even internet content or apps. With DLNA, Miracast, Chromecast, and Airplay, the possibilities are endless.

The Toshiba TV offers a variety of connection options to cater to your limitless entertainment. HDMI ports provide higher resolution, faster refresh rates, and superior audio quality with eARC. Connect your USB storage device to play music and view photos on the big screen. Wirelessly link your TV to headphones or speakers via Bluetooth for a seamless audio experience. Experience faster and more stable internet connectivity to access the world of online entertainment.

Immerse yourself in vibrant pictures while safeguarding your well-being. Toshiba TV's innovative algorithms intelligently suppress blue light and flickering, ensuring that your eyes are protected even during extended screen usage. Enjoy your favourite content without compromising on quality or health.

Toshiba TV isn't just a display; it's a finely crafted work of art that enhances the beauty of your home. Following the philosophy of "Essential Beauty," Toshiba TV merges seamlessly into your living space, adding style and elegance through horizontal and vertical lines.

Every Toshiba TV is a masterpiece, designed to provide an unparalleled user experience. Professional engineers have meticulously fine-tuned every pixel, sound wave, and feature to exceed your expectations. Prepare to be immersed in a world of unrivaled clarity, brilliant colours, and captivating entertainment.