Understanding Global Cultures

Understanding Global Cultures (English, Paperback, Gannon Martin J.)

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Understanding Global Cultures  (English, Paperback, Gannon Martin J.)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: SAGE Publications Inc
    • Genre: Business & Economics
    • ISBN: 9781483340074, 1483340074
    • Pages: 680
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    Description
    This new edition presents the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features.
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    Specifications
    Book Details
    Imprint
    • SAGE Publications Inc
    Dimensions
    Height
    • 254 mm
    Length
    • 177 mm
    Weight
    • 1030 gr
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