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Unleashing the Ideavirus (English, Paperback, Godin Seth)
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Unleashing the Ideavirus (English, Paperback, Godin Seth)
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Highlights
- Language: English
- Binding: Paperback
- Publisher: Simon & Schuster Ltd
- Genre: Business & Economics
- ISBN: 9780743220651, 074322065X
- Edition: New edition, 2002
- Pages: 224
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Description
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
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