Unsocial Network  (Paperback, Hindi, Dilip Mandal, Geeta Yadav ()

Why Buy the Book The book 'Unsocial Network' tries to understand social media, especially in the Indian context. This book talks about all the aspects of social media, its positive effects as well as its dangers in simple language. A useful book providing answers to questions like what, why, how related to social media and how to become a social media influencer. About the book The book 'Unsocial Network' presents a proper assessment of social media in the specific context of India. Despite being the new medium of mass communication, social media has far outpaced other media in the region in terms of reach and impact and is changing the world in an unprecedented manner. It has raised more fears than it has shown. In fact, from politics and democracy to family and personal relationships and buying and selling of products and services, there is hardly any area that is untouched by the influence of social media. It appeared on the one hand to make the field of mass communication more democratic and on the other hand it has also become a means of controlling this area in the interest of the dominant powers. Analyzing many such aspects, this book identifies the key points in the construction of social media that make it 'unsocial'. This book is for social media scholars as well as its users.