Serum is an advanced highly active treatment to work in synergy with the moisturizer to follow to dramatically improve the look of healthy young-looking skin. Veneffect has combined the best of our plant-based phytoestrogen technology with another powerful anti-ager from the plant world, oat extract, to give an immediate �tensor� or lifting effect to the skin. Resveratrol, in addition to providing the phytoestrogen benefits, visibly brightens skin, evens skin tone and helps prevent/reduce age spots. Peptides promote the production of collagen, reduce uv damage and strengthen the of skin. Free of silicone, alcohol or fragrance, this serum is a highly active first step in the treatment regimen, working in synergy with veneffect anti-aging moisturizer for longer lasting moisture and firmer skin. Veneffect firming phyto-lift serum is hypoallergenic, non-comedogenic, fragrance free, silicone free, gluten free, and paraben free. Made in the usa. About veneffect: developed by sisters, Rebecca booth, m.d., a nationally recognized gynecologist and hormonal wellness expert, and Cecil booth, a beauty industry expert; veneffect focuses on the way women uniquely age, providing targeted solutions to effectively achieve the look of skin at peak hormonal vitality. This innovative, technologically-advanced skin care collection addresses the aging process in a new way through the use of its proprietary phytoestrogen complex: plant-based molecules that are proven to safely and effectively restore collagen, increase elasticity and help reverse and prevent the signs of aging.