This is a must read for anyone before getting their hands-on any web analytic tool, as this clearly outlines the definitions of key metrics and how to approach common problems and the caveats with which one needs to look at the numbers ...

The added advantage reading this book is that you will get a nice peek into the business aspects, that most other books and GA/Omniture help tools lack.

Someone who is looking at reports explanation in GA/SiteCatalyst may be disappointed. But since you g...

This book can be read by anyone who is even remotely interested in understanding the dynamic world of Web Analysis and CPC, CPL, CPM and so on. Avinash writing style is lucid and easy to understand. Must Buy!

Web analytics 2.0 full filled my expectation. I am regular follower of avinash kaushik. This book would provide you good knowledge of analytics need in web industry. This is in easy to digest form.

I would recommended for all those who look to thrive in web analytics.

Thanks to Flipkart for amazing service!! this is one of the best books on web Analytics!!
Even a novice can understand the concepts very well !! Value for money..

I am a student of Avinash Kaushik and have learnt web analytics from him. Avinash is a great teacher when it comes to web analytics and his blog Occam's Razor is the wealth of information on every web analytic problem you would ever face in your career as a web analyst. The book is more structured and detailed and dives deep into various metrics and the techniques every web analytic professional should know.

Have got the thing I was looking for every where on the internet which was consuming a lot time than the cost value of this book.
Happy to have this🤗🦅

Not recommended for newbies

Without a shadow of a doubt, I can say this book is the best for understanding and implementing the concepts of Digital Analytics in real time projects.

A Must read for all Digital Marketing guys. Very comprehensive and a detailed analysis of prevailing analytics software.

This is really good book. I have good exp. of development but lacking in web analysis. I found it really worth to have this book.