I am still in the process of judging the content and hence this review is more about the quality of the book.

The print quality is pathetic as well as the paper quality. I could see thru the contents on the other side of the page making it less readable. There are some pages where the print is smudged and the text is completely unreadable.

It looks like the publisher had used a 'kerosene' based photocopier to print the book. This is the kind of print that you will get it from the roadside f...

This is a gem of a book for anyone who wants to learn web analytics from basics... but the quality of this particular edition is not upto the mark. But definitely worth the amount. If you are particular about the feel of the book you are reading, i would suggest you to buy the costlier one..

This book is a must for all those who are even a bit serious about having a website or want to get into a career in digital marketing (webmasters are also welcome). Avinash works his way in explaining how to interpret Google Analytics and understand which metrics to track. The newbie will find this book as one of the basics, the expert will find this book very insightful.