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Why We Buy

Why We Buy  (English, Paperback, Underhill)

4.4
20 Ratings & 4 Reviews
₹550
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    Author
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Simon & Schuster
    • Genre: Business & Economics
    • ISBN: 9781416595243, 1416595244
    • Pages: 306
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  • Description

    Why We Buy: The Science of Shopping: Updated and Revised for the Internet the Global Consumer and Beyond by Paco Underhill is a modern updated version of the bestseller written by the author. It consists of many new remarks, comments, and suggestions on the way modern marketing is done. There are three completely new chapters on international markets, with specific focus on Internet marketing. All the chapters in the earlier edition have been updated according to the current marketing scenario. It analyses all the innovative strategies adapted in successful marketing campaigns. For instance, how the innovative idea of a Dubai-based shopping mall of having an indoor ski slope and how allocating a personal shopper for each shopper in a Sao Paolo department store resulted in increased customer turn outs. The book extensively discusses the merits and demerits of all the market strategies and points out the reasons behind the success and failure of each. The author gives many useful suggestions to capture the modern customer’s attention, particularly in the cyberspace. It is a complete guide for all budding marketers on all aspects of consumer behaviour and the various available promotion strategies.

    Paco Underhill is a famous American environmental psychologist, who has published many works on how to use environmental psychology to study the consumer behaviour in a retail market. His other books include What Women Want: The Global Marketplace Turns Female Friendly (Playaway Adult Nonfiction), Buyology: Truth and Lies about Why We Buy, City: Rediscovering the Center and Call of the Mall: The Geography of Shopping. He is the founder of a marketing research establishment called Envirosell.

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    Specifications
    Book Details
    Imprint
    • Simon & Schuster
    Dimensions
    Width
    • 20 mm
    Height
    • 214 mm
    Length
    • 140 mm
    Weight
    • 284 gr
    Frequently Bought Together
    Why We Buy
    4.4
    (20)
    ₹550
    1,226
    55% off
    Buyology
    4.1
    (8)
    ₹794
    1 Item
    550
    2 Add-ons
    1,738
    Total
    2,288
    Ratings & Reviews
    4.4
    20 Ratings &
    4 Reviews
    • 5
       12
    • 4
       5
    • 3
       3
    • 2
       0
    • 1
       0
    5

    Excellent book for anyone

    A great book for anyone who wants an insight to how to build things around real humans, & not just shoppers. Simply superb!
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    Divyam

    Certified Buyer

    Dec, 2013

    1
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    4

    Science of shopping

    author tried to make this 'tittle' a much practical Science Subject.. In the very beginning i found book a bit boring as i don't read foreign authors..but later i found it very addictive.. Must read once and Do Read if you want to improve you business..
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    Avinash Pandit

    Certified Buyer, Jammu

    Aug, 2014

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    1
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    5

    Simply Awesome

    This book is really a good read for all the retailers and marketers. Give it a try; very well written, filled with amazing facts and Mr. Paco has embedded lot's of anecdotes which makes this book quite interesting.
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    Tushar Vasudev

    Certified Buyer, Gautam Buddha Nagar

    Feb, 2014

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    0
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    3

    Decent book

    Good book, worth a read. The author seems to praise himself a bit much though. Good introductory material anyway.
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    Siddhartha Das

    Certified Buyer

    Feb, 2014

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    0
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    All 4 reviews
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