Why We Buy
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Why We Buy  (English, Paperback, Underhill)

4.3
23 Ratings & 4 Reviews
₹499
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Author
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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Simon & Schuster
  • Genre: Business & Economics
  • ISBN: 9781416595243, 9781416595243
  • Pages: 306
Description

Why We Buy: The Science of Shopping: Updated and Revised for the Internet the Global Consumer and Beyond by Paco Underhill is a modern updated version of the bestseller written by the author. It consists of many new remarks, comments, and suggestions on the way modern marketing is done. There are three completely new chapters on international markets, with specific focus on Internet marketing. All the chapters in the earlier edition have been updated according to the current marketing scenario. It analyses all the innovative strategies adapted in successful marketing campaigns. For instance, how the innovative idea of a Dubai-based shopping mall of having an indoor ski slope and how allocating a personal shopper for each shopper in a Sao Paolo department store resulted in increased customer turn outs. The book extensively discusses the merits and demerits of all the market strategies and points out the reasons behind the success and failure of each. The author gives many useful suggestions to capture the modern customer’s attention, particularly in the cyberspace. It is a complete guide for all budding marketers on all aspects of consumer behaviour and the various available promotion strategies.

Paco Underhill is a famous American environmental psychologist, who has published many works on how to use environmental psychology to study the consumer behaviour in a retail market. His other books include What Women Want: The Global Marketplace Turns Female Friendly (Playaway Adult Nonfiction), Buyology: Truth and Lies about Why We Buy, City: Rediscovering the Center and Call of the Mall: The Geography of Shopping. He is the founder of a marketing research establishment called Envirosell.

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Specifications
Book Details
Imprint
  • Simon & Schuster
Dimensions
Width
  • 20 mm
Height
  • 214 mm
Length
  • 140 mm
Weight
  • 284 gr
Ratings & Reviews
4.3
23 Ratings &
4 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1
  • 13
  • 5
  • 4
  • 0
  • 1
5

Simply Awesome

This book is really a good read for all the retailers and marketers. Give it a try; very well written, filled with amazing facts and Mr. Paco has embedded lot's of anecdotes which makes this book quite interesting.
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Tushar Vasudev

Certified Buyer, Gautam Buddha Nagar

Feb, 2014

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3

Decent book

Good book, worth a read. The author seems to praise himself a bit much though. Good introductory material anyway.
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Siddhartha Das

Certified Buyer

Feb, 2014

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5

Excellent book for anyone

A great book for anyone who wants an insight to how to build things around real humans, & not just shoppers. Simply superb!
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Divyam

Certified Buyer

Dec, 2013

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4

Science of shopping

author tried to make this 'tittle' a much practical Science Subject.. In the very beginning i found book a bit boring as i don't read foreign authors..but later i found it very addictive.. Must read once and Do Read if you want to improve you business..
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Avinash Pandit

Certified Buyer, Jammu

Aug, 2014

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1
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All 4 reviews
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