This book is really a good read for all the retailers and marketers. Give it a try; very well written, filled with amazing facts and Mr. Paco has embedded lot's of anecdotes which makes this book quite interesting.

Good book, worth a read. The author seems to praise himself a bit much though. Good introductory material anyway.

author tried to make this 'tittle' a much practical Science Subject.. In the very beginning i found book a bit boring as i don't read foreign authors..but later i found it very addictive.. Must read once and Do Read if you want to improve you business..

A great book for anyone who wants an insight to how to build things around real humans, & not just shoppers. Simply superb!