Writing That Works, 3rd Edition  (English, Paperback, Roman Kenneth)

Writing That Works: How to Communicate Effectively in Business by Kenneth Roman and Joel Raphaelson, is the quintessential guide to effective communication through business writing.

Summary Of The Book

Being able to say exactly what we mean is so important in our everyday lives, and more so in business. An idea can be brilliant, but it isn’t worth much if it isn’t communicated properly. How well instructions are followed depends on how well they are explained. A single, well-phrased line in a commercial advertisement can live for a long time in people’s memories. Our words determine actions and outcomes, and in the business world, most of these words are in writing. Unfortunately, it today’s business environment, the quality of communication is given very little importance.

Vice presidents of over 200 major companies agree that about one-third of all business writing they encounter is unclear, poorly written, or confusing. This being the case, employees across the world are now realizing the importance of effective business writing. And for anyone interested in mastering the art of writing what they mean, Writing That Works: How to Communicate Effectively in Business is, by far, the best tool available.

Writing That Works: How to Communicate Effectively in Business is concise, direct, and yet, incredibly comprehensive. It includes advice on how to write good and effective emails, memos, letters, plans, proposals, reports, and presentations. It also talks about how one can write successful resumes and speeches. The book comes with a good number of relevant examples for both, the dos and don’ts of business writing, and even includes advice on political correctness and tips for editing.

The suggestions made in this book are practical and contextual relevant to any business situation. It is regarded as a classic in the category and is sure to help anyone producing powerful writing by saying what they mean with more confidence and less difficulty.

About The Authors

Kenneth Roman is an American author and former CEO of advertising agency, Ogilvy & Mather Worldwide.

His most famous books include How to Advertise, The New How to Advertise, and The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.

Kenneth Roman was born in 1930 in Boston, Massachusetts. He graduated from Dartmouth College in 1952 and joined Ogilvy & Mather’s in 1963, where he went on to work for 26 years, serving as the chairman from 1985 to 1989. Kenneth Roman currently resides in New York, with his wife.

Joel Raphaelson is an American author and former Executive Creative Director of Ogilvy & Mather Worldwide.

He is known for editing The Unpublished David Ogilvy: His Secrets of Management, Creativity, and Success - from Private Papers and Public Fulminations.

Joel was born in 1928 and is the son of American playwright and author, Samson Raphaelson.