The A to Z of Retail Management is based on authors experience of working in the retail industry. This is an excellent desk reference for anyone thinking about starting a retail business or simply wants to gain knowledge about retail business. This book covers all the aspect of Retail Management. This book covers major retailing topics, including omni-channel retailing, supply chain management in retailing, information systems, store location, retail institutions, franchising and human resource management.
About the Author
Swapnil Saurav has more than 9 years of work experience in IT industry with focus on Supply Chain in Retail and Manufacturing industries. His expertise lies in figuring out ways to do what others say can't be done. He holds MBA from S.P. Jain Institute of Management & Research, M.S. (BITS, Pilani) and B.E. (Visvesvaraya Technological University).
Ravi Potti has more than 6 years experience in the IT, ITES, Automobile and Logistics Industries. He has completed his MBA from Indian Institute of Management, Indore and B.E from Vasavi College of Engineering, Hyderabad. In his free time he likes to spend time with family and is passionate about cricket.
I have read a complimentary copy of this book and it's totally relevant to anyone who wants to know more about the overall Retail industry, globally. This book covers wide-ranging topics right from the inception of the Retail concepts to the upcoming Retail scenario in emerging markets like India. I would strongly recommend this book to management students and even upcoming entrepreneurs who want to make a mark in the Retail industry. Since this is the first edition, it's broad-spectrum in na...