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Deutscher Universitats-Verlag Business and Management Books

A Theory of Marketing (English, Paperback, Luedicke Marius)

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Author

Luedicke Marius

Highlights

Language: English
Binding: Paperback
Publisher: Deutscher Universitats-Verlag
Genre: Business & Economics
ISBN: 9783835003040, 9783835003040
Pages: 191

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Description

Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.

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Book Details

Imprint

Deutscher Universitats-Verlag

Dimensions

Height	210 mm
Length	148 mm
Weight	454 gr

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