ABC of Brand Building in India

ABC of Brand Building in India (Paperback, Dr. Kumud Nath Jha)

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ABC of Brand Building in India  (Paperback, Dr. Kumud Nath Jha)

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    Highlights
    • Binding: Paperback
    • Publisher: Dr. Kumud Nath Jha
    • Genre: Business, Investing and Management
    • ISBN: 9789354265037
    • Edition: First, 2020
    • Pages: 166
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  • Description
    This book offers a comprehensive and detailed account of brand building in the context of India. With an understanding of various aspects of brand building, its significance in sales and marketing, the book delves deep into issues pertaining to Budgeting for Advertising & Sales Promotion, the way budget allocation and monitoring take place. Based upon his long experience in this field, the author documents and analyses various types of Brand Building activities in practice including guerrilla branding and digital marketing. Along with this, the study goes into a wide range of issues i.e., the role of Customer Relationship in Brand building; measurement and effectiveness of brand building activities; the role of crisis Management in Brand Building Arena; future of the brand building, and suggestion on budgeting, media mix monitoring, brand crisis, CRM, etc. for brand manager/marketer. The book will be particularly helpful to the CEOs, Management executives, consultants, media professionals, media Agencies, marketers & brand managers in designing, implementing, and monitoring their brand-building activities.
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    Book Details
    Publication Year
    • 2020 December
    Number of Pages
    • 166
    Contributors
    Author Info
    • Kumud Nath Jha (Ph.D., Economics) is a first-class Post- Graduate in Economics from L.N.M.U. Darbhanga. He also secured first class, Master of Business Administration (MKT) degree from B.R. Ambedkar University of Muzaffarpur (earlier Bihar University). In addition to a book Economics and Impact of Technology Transfer to Rural Areas (Deep & Deep Publications, New Delhi, 1994), Dr. Jha has contributed a number of articles to various outstanding journals. In the year 1993, Dr Jha joined Jaypee Group Cement Division in Rural Marketing and worked across eastern, central & northern regions of cement marketing. He became the Deputy General Manager (Brand Management). The author is presently working with an emerging group in Cement Manufacturing & Marketing Business namely, Kanodia Group of Company as a GM-Brand & Sales Promotion (Noida).
    Dimensions
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    Weight
    • 369
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